Unicorn Towel

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

54K

Growth, 90 days vs prior 90

+41.1%

Conversion, latest week

5.4%

Market size, estimated

$56Ka year

Peak month

June2.8× the quietest month

Top search term

unicorn beach towel13K searches a year

Listings sell for $18.90 on average, from $9.55 to $38.47. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.90 that is $0 to $2K a year per listing.

Average price

$18.90inside the $15 to $100 sweet spot

Price range

$9.55–$38.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #149 within Towels. It carries 4,081 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

96%

Out of stock, average day

5.3%

Average rank

#149in Towels

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

4,081per listing

Listings tracked

52

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months