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Unicorn Halloween Inflatables

Fail

Shoppers spend an estimated $3K a year here, so Unicorn Halloween Inflatables is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$3K/yr21K searches / yr
90-day growth
+27.5%search demand this quarter
Competition
78%top-5 click share · 6 brands · 9 sellers

Flapen Score

Unicorn Halloween Inflatables against its category

The dotted line is the Home & Kitchen average. Past it, Unicorn Halloween Inflatables is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unicorn Halloween Inflatables market on Amazon at a glance

Shoppers on Amazon United States searched for Unicorn Halloween Inflatables 21K times last year and spent an estimated $3K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+27.5%
Conversion, latest week
0.4%
Market size, estimated
$3Ka year
Peak month
October27.8× the quietest month
Top search term
skeleton unicorn5K searches a year

02 · Price

A sale here is worth $29.14.

Listings sell for $29.14 on average, from $8.84 to $81.09. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $29.14 that is $0 to $3K a year per listing.

Average price
$29.14inside the $15 to $100 sweet spot
Price range
$8.84–$81.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 32.0% of listings are out of stock. The average listing ranks #8,660 within Collectible Figurines. It carries 1,000 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
32.0%
Average rank
#8,660in Collectible Figurines
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,000per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Unicorn Halloween Inflatables products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 220%
  • Brand 316%
  • Brand 413%
  • Brand 57%
  • Brand 66%

Demand

Unicorn Halloween Inflatables search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 27.8×

Search terms

Top Unicorn Halloween Inflatables search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skeleton unicorn5K/yr
  • unicorn skeleton7K/yr
  • unicorn halloween3K/yr
  • halloween unicorn5K/yr

Reviews and returns

What reviews say buyers love and hate about Unicorn Halloween Inflatables

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Comfort-Overall”
4.3%of orders come back
“Super cute and comfy, my kids love them so much”
A buyer, on “Comfort-Overall”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Unicorn Halloween Inflatables questions

Answered from the same tracked data.