Umbrella Holder
PassUmbrella Holder scores 70 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +18.4% this quarter, and an estimated 2.1% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 11,240 Home & Kitchen niches · +21 vs the category median of 4970
- Market size
- $1.1M/yr1.1M searches / yr
- 90-day growth
- +18.4%search demand this quarter
- Competition
- 28%top-5 click share · 41 brands · 45 sellers
Flapen Score
Umbrella Holder against its category
The dotted line is the Home & Kitchen average. Past it, Umbrella Holder is stronger. Inside it, weaker.
Market
The Umbrella Holder market on Amazon at a glance
Shoppers on Amazon United States searched for Umbrella Holder 1.1M times last year and spent an estimated $1.1M. The top 5 brands take 39% of clicks. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +18.4%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $1.1Ma year
- Peak month
- August1.3× the quietest month
- Top search term
- umbrella holder564K searches a year
02 · Price
A sale here is worth $36.29.
Listings sell for $36.29 on average, from $10.36 to $119.94. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $36.29 that is $9K to $18K a year per listing.
- Average price
- $36.29inside the $15 to $100 sweet spot
- Price range
- $10.36–$119.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$18K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #10,808 within Umbrella Stands. It carries 589 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 97%
- Out of stock, average day
- 3.5%
- Average rank
- #10,808in Umbrella Stands
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 589per listing
- Listings tracked
- 62
04 · Newcomers
4 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Umbrella Holder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hacaroa Metal Round Umbrella Stand Rack Free Standing Umbrella Holder Bin Canes Walking Sticks Holder for Entryway Home Office Black
- Price
- $22.35
- Rating
- 4.5/5
- Reviews
- 753
- Age
- 2y ago

BLELEYLL Umbrella holder for entryway | umbrella stands for entryway | Keep Your Floors Dry and Tidy with our Indoor Umbrella Stand | Stylish Umbrella Rack | Convenient Umbrella Storage Solution.
- Price
- $20.32
- Rating
- 4.7/5
- Reviews
- 505
- Age
- 3y ago

Hiceeden Square Metal Umbrella Holder Free Standing Umbrella Rack Stand for Indoor Entryway Umbrella Canes Walking Sticks Storage Bin for Office Home Hotel Shop 6.3 x 6.3 x 16.5 Black
- Price
- $22.29
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 4y ago

Okllen Metal Umbrella Holder Square Umbrella Stand Rack for Entryway 6.3 x 6.3 x 16.5 Black
- Price
- $20.77
- Rating
- 4.7/5
- Reviews
- 646
- Age
- 4y ago

AWTATOS Umbrella Holder Entryway Umbrella Stand Freestanding Black
- Price
- $18.88
- Rating
- 4.2/5
- Reviews
- 263
- Age
- 1y ago
Trending
estimated 90-day click momentum
GUAWJRZDP Vintage Metal Umbrella Holder Large Capacity Umbrella Stand Rack Freestanding Creative Umbrellas Stand Canes Walking Sticks Holder Umbrellas Storage Bucket for Entry Hallway Dcor
- Price
- $119.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Creative Co-Op Ceramic Umbrella Stand Green
- Price
- $52.14
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 1y ago

Gloserin Metal Round Umbrella Stand Rack Free Standing Umbrella Holder Bin Canes Walking Sticks Holder for Entryway Home Office Gold
- Price
- $25.86
- Rating
- 4.1/5
- Reviews
- 307
- Age
- 1y ago

Hiceeden Square Metal Umbrella Holder Free Standing Umbrella Rack Stand for Indoor Entryway Umbrella Canes Walking Sticks Storage Bin for Office Home Hotel Shop 6.3 x 6.3 x 16.5 Black
- Price
- $22.29
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 4y ago

SONGMICS Umbrella Stand Steel Round Umbrella Holder Rack 6.9 x 6.9 x 19.3 Inches with Detachable Drip Tray for Entryway Office Stable Assembly Required Matte Black ULUC029B01
- Price
- $25.38
- Rating
- 4.0/5
- Reviews
- 578
- Age
- 1y ago
Newest
by launch date
GUAWJRZDP Vintage Metal Umbrella Holder Large Capacity Umbrella Stand Rack Freestanding Creative Umbrellas Stand Canes Walking Sticks Holder Umbrellas Storage Bucket for Entry Hallway Dcor
- Price
- $119.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

dboodb Umbrella Stand Umbrella Holder for Entryway Umbrella Storage Stand Rack Entryway with Decorative Durable Indoor Hotel Entryway Modern Home Decor Office Entrance Stylish
- Price
- $46.89
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 11mo ago

Bmrewax Rattan Umbrella holder Hand Woven Umbrella Holder for Entryway Indoor Umbrella Rack Organizer Freestanding Umbrella Bucket Fits Mudroom Walking Canes Home Office
- Price
- $27.63
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 11mo ago

SONGMICS Umbrella Stand Umbrella Holder for Entryway Steel Round Umbrella Rack Freestanding for Canes Walking Sticks with a Detachable Drip Tray 2 Long and 2 Short Hooks Matte Black ULUC022B01
- Price
- $28.76
- Rating
- 4.7/5
- Reviews
- 1,861
- Age
- 1y ago

SONGMICS Umbrella Stand Steel Round Umbrella Holder Rack 6.9 x 6.9 x 19.3 Inches with Detachable Drip Tray for Entryway Office Stable Assembly Required Matte Black ULUC029B01
- Price
- $25.38
- Rating
- 4.0/5
- Reviews
- 578
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
41 falling
Sellers
45
Est. top-5 brand share
39%
Top 20: 83%
Est. top-5 click share
28%
Top 20: 68%
Open market
57%
- SONGMICS14%
- Hacaroa9%
- BLELEYLL7%
- Mango Steam5%
- Gloserin4%
- Hiceeden4%
Demand
Umbrella Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Umbrella Holder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- umbrella holder564K/yr
- umbrella holder for entryway182K/yr
- umbrella stand for entryway96K/yr
- umbrella stand indoor73K/yr
- umbrella basket34K/yr
- umbrella storage27K/yr
- umbrella holders12K/yr
- umbrella rack16K/yr
- indoor umbrella stand12K/yr
- umbrella bucket15K/yr
Reviews and returns
What reviews say buyers love and hate about Umbrella Holder
We read the reviews and the return reasons for every product selling here.
“VERY BIG”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Umbrella Holder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









