Skip to content

Umbrella Holder

Pass

Umbrella Holder scores 70 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +18.4% this quarter, and an estimated 2.1% of orders come back.

Flapen Score
70
70 / 100
Top 1% of 11,240 Home & Kitchen niches · +21 vs the category median of 49
Market size
$1.1M/yr1.1M searches / yr
90-day growth
+18.4%search demand this quarter
Competition
28%top-5 click share · 41 brands · 45 sellers

Flapen Score

Umbrella Holder against its category

The dotted line is the Home & Kitchen average. Past it, Umbrella Holder is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Umbrella Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Umbrella Holder 1.1M times last year and spent an estimated $1.1M. The top 5 brands take 39% of clicks. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
2.7%
Market size, estimated
$1.1Ma year
Peak month
August1.3× the quietest month
Top search term
umbrella holder564K searches a year

02 · Price

A sale here is worth $36.29.

Listings sell for $36.29 on average, from $10.36 to $119.94. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $36.29 that is $9K to $18K a year per listing.

Average price
$36.29inside the $15 to $100 sweet spot
Price range
$10.36–$119.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #10,808 within Umbrella Stands. It carries 589 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
3.5%
Average rank
#10,808in Umbrella Stands
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
589per listing
Listings tracked
62

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Umbrella Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

45

Top-5 brand share

39%

Top 20: 83%

Top-5 click share

28%

Top 20: 68%

Open market

57%

  • Brand 114%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Umbrella Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Umbrella Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • umbrella holder564K/yr
  • umbrella holder for entryway182K/yr
  • umbrella stand for entryway96K/yr
  • umbrella stand indoor73K/yr
  • umbrella basket34K/yr
  • umbrella storage27K/yr
  • umbrella holders12K/yr
  • umbrella rack16K/yr
  • indoor umbrella stand12K/yr
  • umbrella bucket15K/yr

Reviews and returns

What reviews say buyers love and hate about Umbrella Holder

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
2.1%of orders come back
“VERY BIG”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Umbrella Holder questions

Answered from the same tracked data.