Is umbrella holder profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 62 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Launch it (70/100).

How competitive is the umbrella holder niche?

41 brands and 45 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in umbrella holder?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.1%.

When does demand for umbrella holder peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the umbrella holder niche?

Listings span $10.36–$119.94; the average listing price is $36.29 (sweet spot $15–$100). The average incumbent carries 589 reviews — the moat a new listing must climb.

umbrella holder

Launch it

A $1.1M/yr market growing +18.4% this quarter with returns at 2.1% — clears our launch bar.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Incredible$36.29

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Market size

Great$1.1M

$1.1M/yr · 1.1M searches

Price range

Great$10.36–$119.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good589.05

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+18.4%

90-day search growth — must beat 0% to launch

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, umbrella holder is a $1.1M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 39% of demand. Verdict: Launch it — 70/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

umbrella holder market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $907K–$1.1M; units × avg price
Conversion rate: 2.7%
Avg BSR: #10,808
Page quality: 0%
Prime: 97%
Sponsored: 89%
Out of stock: 3.5%
Avg brand age: 36 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

Top-5 brand share

39%

Top 20: 83%

Top-5 click share

28%

Top 20: 68%

Open market

57%

SONGMICS14%
Hacaroa9%
BLELEYLL7%
Mango Steam5%
Gloserin4%
Hiceeden4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top umbrella holder search terms

umbrella holder564K/yr +1.2%1.7% conv.
umbrella holder for entryway182K/yr +52.6%1.9% conv.
umbrella stand for entryway96K/yr +52.2%1.5% conv.
umbrella stand indoor73K/yr -4.3%1.7% conv.
umbrella basket34K/yr +10.6%1.1% conv.
umbrella storage27K/yr +41.6%1.7% conv.
umbrella holders12K/yr +94.0%1.2% conv.
umbrella rack16K/yr +36.9%1.4% conv.
indoor umbrella stand12K/yr +44.5%1.3% conv.
umbrella bucket15K/yr +31.0%2.3% conv.

All search terms

Top umbrella holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hacaroa Metal Round Umbrella Stand Rack Free Standing Umbrella Holder Bin Canes Walking Sticks Holder for Entryway Home Office Black

Hacaroa$22.354.5★753 rev

BLELEYLL Umbrella holder for entryway | umbrella stands for entryway | Keep Your Floors Dry and Tidy with our Indoor Umbrella Stand | Stylish Umbrella Rack | Convenient Umbrella Storage Solution.

BLELEYLL$20.324.7★505 rev

Hiceeden Square Metal Umbrella Holder Free Standing Umbrella Rack Stand for Indoor Entryway Umbrella Canes Walking Sticks Storage Bin for Office Home Hotel Shop 6.3 x 6.3 x 16.5 Black

Hiceeden$22.294.6★328 rev

Okllen Metal Umbrella Holder Square Umbrella Stand Rack for Entryway 6.3 x 6.3 x 16.5 Black

Okllen$20.774.7★646 rev

AWTATOS Umbrella Holder Entryway Umbrella Stand Freestanding Black

AWTATOS$18.884.2★263 rev

Newest

by launch date

GUAWJRZDP Vintage Metal Umbrella Holder Large Capacity Umbrella Stand Rack Freestanding Creative Umbrellas Stand Canes Walking Sticks Holder Umbrellas Storage Bucket for Entry Hallway Dcor

GUAWJRZDP$119.940 rev

7mo ago

dboodb Umbrella Stand Umbrella Holder for Entryway Umbrella Storage Stand Rack Entryway with Decorative Durable Indoor Hotel Entryway Modern Home Decor Office Entrance Stylish

dboodb$46.8954 rev

11mo ago

Bmrewax Rattan Umbrella holder Hand Woven Umbrella Holder for Entryway Indoor Umbrella Rack Organizer Freestanding Umbrella Bucket Fits Mudroom Walking Canes Home Office

Bmrewax$27.6329 rev

11mo ago

SONGMICS Umbrella Stand Umbrella Holder for Entryway Steel Round Umbrella Rack Freestanding for Canes Walking Sticks with a Detachable Drip Tray 2 Long and 2 Short Hooks Matte Black ULUC022B01

SONGMICS$28.761,861 rev

1y ago

SONGMICS Umbrella Stand Steel Round Umbrella Holder Rack 6.9 x 6.9 x 19.3 Inches with Detachable Drip Tray for Entryway Office Stable Assembly Required Matte Black ULUC029B01

SONGMICS$25.38578 rev

1y ago

What buyers say about umbrella holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Functional and well made”

Strength14%

“Sturdy construction”

Size-Overall10%

“Perfect fit”

Advertised Vs Actual Product9%

“Exactly what I needed”

Value For Money8%

“Best price”

Design-Overall8%

“It has a sleek”

Assembly/Installation5%

“Easy assembly”

Color4%

“I like different colors”

Weight Light3%

“Its on the lightweight side”

Weight Heavy3%

“Its heavier than I thought which is a big plus”

What buyers complain about

Size-Overall19%

“VERY BIG”

Strength11%

“Be Careful - Flimsy”

Quality-Overall8%

“Very unstable low quality base”

Weight Heavy5%

“Too Big & Bulky”

Assembly/Installation4%

“Unable to assemble as is”

Value For Money4%

“But for the price shouldn't expect more”

Durability4%

“Its already falling apart”

Color3%

“Color is off”

Advertised Vs Actual Product3%

“Deceptive picture”

Balance/Stability2%

“Won't stand upright”

Top return reasons

Size-Overall46%

Defective Material/Parts8%

Weight Heavy7%

Advertised Vs Actual Product6%

Weight Light4%

Strength4%