Is ugly sweater party decorations profitable to sell on Amazon United States?

The niche generates $190K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +49.6%. Flapen's verdict: Worth a look (58/100).

How competitive is the ugly sweater party decorations niche?

15 brands and 16 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 47% of demand.

When does demand for ugly sweater party decorations peak?

Demand peaks in Nov–Dec; the busiest month runs 454.5× the quietest.

What does it cost to enter the ugly sweater party decorations niche?

Listings span $7.20–$24.49; the average listing price is $13.40 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.

ugly sweater party decorations

Worth a look

Shows a thin review moat (216 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great216.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Great47%

top-5 brand share — no brand owns this niche

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+49.6%

90-day search growth — must beat 0% to launch

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.40

avg listing price — sweet spot $15–$100

Price range

Good$7.20–$24.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Market size

Okay$190K

$190K/yr · 188K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, ugly sweater party decorations is a $190K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ugly sweater party decorations market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $107K–$134K; units × avg price
Conversion rate: 7.6%
Avg BSR: #5,260
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 23.7%
Avg brand age: 34 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

47%

Top 20: 100%

Top-5 click share

47%

Top 20: 100%

Open market

46%

Kepeel12%
BCCSNNM10%
BSTWARM9%
LINHAXM9%
JULMELON8%
AIBIIN8%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +49.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 454.5×

Open Trend

Top ugly sweater party decorations search terms

ugly sweater party19K/yr +260.9%1.3% conv.
ugly sweater christmas party decorations46K/yr +74.9%1.1% conv.
ugly sweater decorations20K/yr +11.6%0.5% conv.
ugly sweater party decorations27K/yr +7.4%0.0% conv.
ugly christmas sweater party12K/yr +70.9%1.4% conv.
ugly christmas sweater decorations15K/yr +28.3%0.7% conv.
ugly sweater party supplies11K/yr +127.5%0.0% conv.
ugly sweater decor5K/yr +4.0%1.3% conv.
ugly christmas sweater party decorations10K/yr -43.9%2.7% conv.
ugly christmas sweater party supplies6K/yr +106.3%0.0% conv.

All search terms

Top ugly sweater party decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

200Pcs Christmas Ugly Sweater Party Plates Red and Green Ugly Xmas Sweater Party Decorations Supplies Winter Holidays Family Gathering Birthday Party Tableware Disposable Dinnerware Set Serves 50

Kepeel$24.494.6★495 rev

BCCSNNM Ugly Christmas Sweater Party Decorations Kit Its About to Get Ugly Banner with Hanging Swirls Sweater Cutouts for Christmas Party Supplies

BCCSNNM$10.085.0★16 rev

BSTWARM 3 Pcs Christmas Sweater Medal Ugly Sweater Medal That Christmas Party Decoration Medal for Ugly Sweater Contest Winners

BSTWARM$10.204.9★58 rev

176 PCS Ugly Sweater Party Decorations - Christmas Party Supplies Includes Plates Napkins Cups Forks Knives Banner Tablecloth Balloon Garland Kit for Christmas Party Decorations Serves 25

LINHAXM$22.954.5★26 rev

JULMELON 8PCS Ugly Sweater Party Decorations Honeycomb Centerpieces Ugly Sweater Christmas Party Centerpieces for Tables Ugly Sweater Table Decor 3D Table Toppers for Christmas Winter Party Supplies

JULMELON$8.844.8★477 rev

Newest

by launch date

BSTWARM 3 Pcs Christmas Sweater Medal Ugly Sweater Medal That Christmas Party Decoration Medal for Ugly Sweater Contest Winners

BSTWARM$10.2058 rev

9mo ago

200Pcs Christmas Ugly Sweater Party Plates Red and Green Ugly Xmas Sweater Party Decorations Supplies Winter Holidays Family Gathering Birthday Party Tableware Disposable Dinnerware Set Serves 50

Kepeel$24.49495 rev

10mo ago

BCCSNNM Ugly Christmas Sweater Party Decorations Kit Its About to Get Ugly Banner with Hanging Swirls Sweater Cutouts for Christmas Party Supplies

BCCSNNM$10.0816 rev

10mo ago

WNINK Christmas Green Ugly Sweater Cards Box Ugly Sweater Contest Ballot Box Set with 50 Voting Cards for Christmas Party Games Decorations

WNINK$7.20207 rev

11mo ago

AIBIIN 3 Pack Christmas Ugly Sweater Decorations Disposable Plastic Tablecloths Ugly Sweater Elements Themed for Christmas New Year Party Supplies Table Cover 54 x 108 Inch

AIBIIN$8.495 rev

11mo ago

What buyers say about ugly sweater party decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“For the price they are a fun”

Fun/Entertainment Experience17%

“Cute and fun table decor”

Durability17%

“durable”

Material Quality8%

“They feel solid and high quality, and the enamel colors are bright and festive”

Quality-Overall8%

“Perfect item”

Assembly/Installation8%

“Easy to assemble”

Strap/String Quality8%

“The strap is very nice quality”

Color6%

“great color”

Strength6%

“Sturdy enough”

Top return reasons

Advertised Vs Actual Product100%

Common questions

Is ugly sweater party decorations profitable to sell on Amazon United States?: The niche generates $190K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +49.6%. Flapen's verdict: Worth a look (58/100).
How competitive is the ugly sweater party decorations niche?: 15 brands and 16 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 47% of demand.
When does demand for ugly sweater party decorations peak?: Demand peaks in Nov–Dec; the busiest month runs 454.5× the quietest.
What does it cost to enter the ugly sweater party decorations niche?: Listings span $7.20–$24.49; the average listing price is $13.40 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.