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Twinkle Twinkle Little Star Gender Reveal

Fail

Demand is soft, at -29.4% this quarter, so Twinkle Twinkle Little Star Gender Reveal is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$43K/yr249K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
29%top-5 click share · 52 brands · 58 sellers

Flapen Score

Twinkle Twinkle Little Star Gender Reveal against its category

The dotted line is the Home & Kitchen average. Past it, Twinkle Twinkle Little Star Gender Reveal is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twinkle Twinkle Little Star Gender Reveal market on Amazon at a glance

Shoppers on Amazon United States searched for Twinkle Twinkle Little Star Gender Reveal 249K times last year and spent an estimated $43K. The top 5 brands take 33% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
1.1%
Market size, estimated
$43Ka year
Peak month
August1.8× the quietest month
Top search term
twinkle twinkle little star gender reveal101K searches a year

02 · Price

A sale here is worth $15.99.

Listings sell for $15.99 on average, from $4.74 to $43.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.99 that is $0 to $2K a year per listing.

Average price
$15.99inside the $15 to $100 sweet spot
Price range
$4.74–$43.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #3,886 within Balloons. It carries 297 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
3.5%
Average rank
#3,886in Balloons
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
297per listing
Listings tracked
64

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Twinkle Twinkle Little Star Gender Reveal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

58

Top-5 brand share

33%

Top 20: 73%

Top-5 click share

29%

Top 20: 68%

Open market

63%

  • Brand 18%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Twinkle Twinkle Little Star Gender Reveal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Twinkle Twinkle Little Star Gender Reveal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twinkle twinkle little star gender reveal101K/yr
  • twinkle twinkle little star baby shower42K/yr
  • twinkle twinkle little star gender reveal decorations62K/yr
  • twinkle twinkle little star decorations22K/yr
  • twinkle little star baby shower decor10K/yr
  • how we wonder what you are gender reveal7K/yr
  • twinkle twinkle little star baby shower decorations6K/yr

Reviews and returns

What reviews say buyers love and hate about Twinkle Twinkle Little Star Gender Reveal

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
3.8%of orders come back
“I was slightly disappointed in the size of the banner”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Twinkle Twinkle Little Star Gender Reveal questions

Answered from the same tracked data.