Twin Waterproof Mattress Pad

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

+24.2%

Conversion, latest week

11.7%

Market size, estimated

$192Ka year

Peak month

July1.4× the quietest month

Top search term

twin mattress pad waterproof23K searches a year

Listings sell for $19.47 on average, from $9.50 to $29.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $19.47 that is $10K to $15K a year per listing.

Average price

$19.47inside the $15 to $100 sweet spot

Price range

$9.50–$29.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$10K–$15K

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Mattress Protectors & Encasements. It carries 34,698 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Mattress Protectors & Encasements

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

34,698per listing

Listings tracked

15

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months