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Twin Pillow Top Mattresses

Fail

Shoppers spend an estimated $52K a year here, so Twin Pillow Top Mattresses is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$52K/yr47K searches / yr
90-day growth
+23.7%search demand this quarter
Competition
73%top-5 click share · 12 brands · 28 sellers

Flapen Score

Twin Pillow Top Mattresses against its category

The dotted line is the Home & Kitchen average. Past it, Twin Pillow Top Mattresses is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twin Pillow Top Mattresses market on Amazon at a glance

Shoppers on Amazon United States searched for Twin Pillow Top Mattresses 47K times last year and spent an estimated $52K. The top 5 brands take 83% of clicks. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+23.7%
Conversion, latest week
1.4%
Market size, estimated
$52Ka year
Peak month
August2.0× the quietest month
Top search term
30x75 mattress14K searches a year

02 · Price

A sale here is worth $79.92.

Listings sell for $79.92 on average, from $19.21 to $182.53. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $79.92 that is $0 to $8K a year per listing.

Average price
$79.92inside the $15 to $100 sweet spot
Price range
$19.21–$182.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #135 within Mattresses & Box Springs. It carries 3,491 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
80%
Out of stock, average day
2.9%
Average rank
#135in Mattresses & Box Springs
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,491per listing
Listings tracked
15

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Twin Pillow Top Mattresses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

28

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • Brand 162%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 13%)

Demand

Twin Pillow Top Mattresses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Twin Pillow Top Mattresses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 30x75 mattress14K/yr
  • 30 x 75 mattress7K/yr
  • mattress small7K/yr
  • 30 inch mattress5K/yr
  • narrow mattress5K/yr
  • 75 x 30 mattress4K/yr
  • small matress3K/yr
  • 30 inch wide mattress3K/yr

Reviews and returns

What reviews say buyers love and hate about Twin Pillow Top Mattresses

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Not true to size”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Twin Pillow Top Mattresses questions

Answered from the same tracked data.