Twin Pillow
MaybeProducts sell for $26.69 on average, inside the sweet spot. But the average product has 24,172 reviews to catch up to, so Twin Pillow is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 4956
- Market size
- $212K/yr114K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 51%top-5 click share · 17 brands · 26 sellers
Flapen Score
Twin Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Twin Pillow is stronger. Inside it, weaker.
Market
The Twin Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Twin Pillow 114K times last year and spent an estimated $212K. The top 5 brands take 64% of clicks. Demand peaks in Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $212Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- twin pillow94K searches a year
02 · Price
A sale here is worth $26.69.
Listings sell for $26.69 on average, from $9.08 to $155.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $26.69 that is $7K to $13K a year per listing.
- Average price
- $26.69inside the $15 to $100 sweet spot
- Price range
- $9.08–$155.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #27 within Bed Pillows & Positioners. It carries 24,172 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #27in Bed Pillows & Positioners
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 24,172per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Twin Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
26
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
29%
- Brand 130%
- Brand 210%
- Brand 38%
- Brand 48%
- Brand 58%
- Brand 67%
Demand
Twin Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.0×
Search terms
Top Twin Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- twin pillow94K/yr
- jollyvogue pillows10K/yr
- twin xl pillows set of 22K/yr
- jolly vogue pillows3K/yr
- standard textile pillows3K/yr
- firm pillows standard size2K/yr
Reviews and returns
What reviews say buyers love and hate about Twin Pillow
We read the reviews and the return reasons for every product selling here.
“Not as comfortable as I had hoped”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Twin Pillow questions
Answered from the same tracked data.