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Twin Mattress Waterproof Cover

Maybe

Products sell for $20.10 on average, inside the sweet spot. But the average product has 69,441 reviews to catch up to, so Twin Mattress Waterproof Cover is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$125K/yr68K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
46%top-5 click share · 10 brands · 17 sellers

Flapen Score

Twin Mattress Waterproof Cover against its category

The dotted line is the Home & Kitchen average. Past it, Twin Mattress Waterproof Cover is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twin Mattress Waterproof Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Twin Mattress Waterproof Cover 68K times last year and spent an estimated $125K. The top 5 brands take 83% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
9.2%
Market size, estimated
$125Ka year
Peak month
August1.4× the quietest month
Top search term
twin mattress waterproof protector28K searches a year

02 · Price

A sale here is worth $20.10.

Listings sell for $20.10 on average, from $9.50 to $42.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $20.10 that is $5K to $10K a year per listing.

Average price
$20.10inside the $15 to $100 sweet spot
Price range
$9.50–$42.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Mattress Protectors & Encasements. It carries 69,441 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Mattress Protectors & Encasements
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
69,441per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Twin Mattress Waterproof Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

17

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

46%

Top 20: 95%

Open market

11%

  • Brand 154%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 11%)

Demand

Twin Mattress Waterproof Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Twin Mattress Waterproof Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twin mattress waterproof protector28K/yr
  • utopia mattress protector17K/yr
  • twin mattress waterproof cover12K/yr
  • utopia bedding waterproof mattress protector11K/yr

Reviews and returns

What reviews say buyers love and hate about Twin Mattress Waterproof Cover

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Water Resistance”
1.7%of orders come back
“Not water proof”
A buyer, on “Water Resistance”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Twin Mattress Waterproof Cover questions

Answered from the same tracked data.