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Twin Mattress Foam Topper

Fail

Shoppers spend an estimated $37K a year here, so Twin Mattress Foam Topper is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$37K/yr10K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
41%top-5 click share · 17 brands · 19 sellers

Flapen Score

Twin Mattress Foam Topper against its category

The dotted line is the Home & Kitchen average. Past it, Twin Mattress Foam Topper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twin Mattress Foam Topper market on Amazon at a glance

Shoppers on Amazon United States searched for Twin Mattress Foam Topper 10K times last year and spent an estimated $37K. The top 5 brands take 68% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
4.1%
Market size, estimated
$37Ka year
Peak month
August1.6× the quietest month
Top search term
down mattress topper twin5K searches a year

02 · Price

A sale here is worth $91.55.

Listings sell for $91.55 on average, from $24.01 to $276.09. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $91.55 that is $0 to $9K a year per listing.

Average price
$91.55inside the $15 to $100 sweet spot
Price range
$24.01–$276.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #80 within Mattress Pads & Toppers. It carries 14,246 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
8.6%
Average rank
#80in Mattress Pads & Toppers
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
14,246per listing
Listings tracked
24

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Twin Mattress Foam Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

19

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

41%

Top 20: 96%

Open market

28%

  • Brand 127%
  • Brand 220%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Twin Mattress Foam Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Twin Mattress Foam Topper

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Comfort-Overall”
19%of negative reviews mention “Thickness”
3.1%of orders come back
“its not that thick”
A buyer, on “Thickness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Twin Mattress Foam Topper questions

Answered from the same tracked data.