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Twin Mattress Cover Zippered

Fail

The average product has 41,198 reviews to catch up to, so Twin Mattress Cover Zippered is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$522K/yr232K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
77%top-5 click share · 8 brands · 15 sellers

Flapen Score

Twin Mattress Cover Zippered against its category

The dotted line is the Home & Kitchen average. Past it, Twin Mattress Cover Zippered is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twin Mattress Cover Zippered market on Amazon at a glance

Shoppers on Amazon United States searched for Twin Mattress Cover Zippered 232K times last year and spent an estimated $522K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $522K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
10.7%
Market size, estimated
$522Ka year
Peak month
August1.3× the quietest month
Top search term
twin mattress protector zippered47K searches a year

02 · Price

A sale here is worth $21.05.

Listings sell for $21.05 on average, from $9.50 to $33.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $21.05 that is $32K to $42K a year per listing.

Average price
$21.05inside the $15 to $100 sweet spot
Price range
$9.50–$33.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$32K–$42K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Mattress Protectors & Encasements. It carries 41,198 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Mattress Protectors & Encasements
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
41,198per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Twin Mattress Cover Zippered products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

15

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

4%

  • Brand 149%
  • Brand 225%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Twin Mattress Cover Zippered search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Twin Mattress Cover Zippered search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twin mattress protector zippered47K/yr
  • twin mattress cover with zipper36K/yr
  • mattress encasement twin17K/yr
  • twin mattress encasement14K/yr
  • twin zippered mattress protector13K/yr
  • bed bug mattress cover twin11K/yr
  • twin mattress encasement zippered9K/yr
  • twin bed bug mattress protector8K/yr
  • twin mattress protector with zipper8K/yr
  • twin size mattress protector bed bug waterproof zippered cover6K/yr

Reviews and returns

What reviews say buyers love and hate about Twin Mattress Cover Zippered

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Durability”
1.9%of orders come back
“Breaks with one use”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Twin Mattress Cover Zippered questions

Answered from the same tracked data.