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Twin Mattress 12 Inch

Maybe

The top 5 brands take only 43% of clicks. But prices span $39.56–$342.15, mostly outside the sweet spot, so Twin Mattress 12 Inch is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$432K/yr95K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
35%top-5 click share · 35 brands · 38 sellers

Flapen Score

Twin Mattress 12 Inch against its category

The dotted line is the Home & Kitchen average. Past it, Twin Mattress 12 Inch is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twin Mattress 12 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Twin Mattress 12 Inch 95K times last year and spent an estimated $432K. The top 5 brands take 43% of clicks. Demand peaks in Jan. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $432K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
3.5%
Market size, estimated
$432Ka year
Peak month
January2.5× the quietest month
Top search term
twin mattress 12+ inch26K searches a year

02 · Price

A sale here is worth $131.61.

Listings sell for $131.61 on average, from $39.56 to $342.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $131.61 that is $0 to $13K a year per listing.

Average price
$131.61above the $15 to $100 sweet spot
Price range
$39.56–$342.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 30.2% of listings are out of stock. The average listing ranks #288 within Mattresses & Box Springs. It carries 2,356 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
65%
Out of stock, average day
30.2%
Average rank
#288in Mattresses & Box Springs
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
2,356per listing
Listings tracked
57

04 · Newcomers

24 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
24Amazon's first-year sales bar
Average brand age
22 months

Products

Top Twin Mattress 12 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

38

Top-5 brand share

43%

Top 20: 87%

Top-5 click share

35%

Top 20: 66%

Open market

50%

  • Brand 110%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Twin Mattress 12 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.5×

Search terms

Top Twin Mattress 12 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twin mattress 12+ inch26K/yr
  • 12 twin mattress18K/yr
  • twin mattress 1211K/yr
  • twin 12 inch mattress12K/yr
  • twin size mattress 12 inch10K/yr
  • 12 inch twin mattress in a box8K/yr
  • twin mattress in a box 12 inch5K/yr
  • twin bed mattress 12 inch5K/yr

Reviews and returns

What reviews say buyers love and hate about Twin Mattress 12 Inch

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Stretchability/Expandability/Elasticity”
1.6%of orders come back
“bed doesnt expand”
A buyer, on “Stretchability/Expandability/Elasticity”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Twin Mattress 12 Inch questions

Answered from the same tracked data.