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Twin Duvet Insert

Maybe

Products sell for $32.82 on average, inside the sweet spot. But the average product has 45,504 reviews to catch up to, so Twin Duvet Insert is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$1.6M/yr938K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
58%top-5 click share · 11 brands · 18 sellers

Flapen Score

Twin Duvet Insert against its category

The dotted line is the Home & Kitchen average. Past it, Twin Duvet Insert is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twin Duvet Insert market on Amazon at a glance

Shoppers on Amazon United States searched for Twin Duvet Insert 938K times last year and spent an estimated $1.6M. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 938K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
938K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
5.2%
Market size, estimated
$1.6Ma year
Peak month
December2.2× the quietest month
Top search term
twin duvet insert182K searches a year

02 · Price

A sale here is worth $32.82.

Listings sell for $32.82 on average, from $15.45 to $60.90. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $32.82 that is $49K to $66K a year per listing.

Average price
$32.82inside the $15 to $100 sweet spot
Price range
$15.45–$60.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$49K–$66K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #22 within Comforters & Sets. It carries 45,504 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#22in Comforters & Sets
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
45,504per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Twin Duvet Insert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

7%

  • Brand 143%
  • Brand 222%
  • Brand 318%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 7%)

Demand

Twin Duvet Insert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Twin Duvet Insert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twin duvet insert182K/yr
  • twin duvet121K/yr
  • twin xl duvet insert67K/yr
  • twin down comforter103K/yr
  • duvet insert twin77K/yr
  • twin xl duvet49K/yr
  • down comforter twin85K/yr
  • duvet insert twin xl43K/yr
  • duvet twin49K/yr
  • duvet twin xl29K/yr

Reviews and returns

What reviews say buyers love and hate about Twin Duvet Insert

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Thickness”
2.7%of orders come back
“It is thick and bulky”
A buyer, on “Thickness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Twin Duvet Insert questions

Answered from the same tracked data.