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Twin Duvet

Maybe

Products sell for $31.77 on average, inside the sweet spot. But buyers convert on only 1.2% of searches, so Twin Duvet is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$212K/yr576K searches / yr
90-day growth
+19.7%search demand this quarter
Competition
37%top-5 click share · 26 brands · 36 sellers

Flapen Score

Twin Duvet against its category

The dotted line is the Home & Kitchen average. Past it, Twin Duvet is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twin Duvet market on Amazon at a glance

Shoppers on Amazon United States searched for Twin Duvet 576K times last year and spent an estimated $212K. The top 5 brands take 66% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 576K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months
576K
Growth, 90 days vs prior 90
+19.7%
Conversion, latest week
1.2%
Market size, estimated
$212Ka year
Peak month
August2.4× the quietest month
Top search term
twin xl duvet cover191K searches a year

02 · Price

A sale here is worth $31.77.

Listings sell for $31.77 on average, from $14.40 to $79.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $31.77 that is $8K to $16K a year per listing.

Average price
$31.77inside the $15 to $100 sweet spot
Price range
$14.40–$79.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #55 within Kids' Bedding. It carries 4,194 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#55in Kids' Bedding
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,194per listing
Listings tracked
54

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Twin Duvet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

36

Top-5 brand share

66%

Top 20: 95%

Top-5 click share

37%

Top 20: 70%

Open market

28%

  • Brand 128%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Twin Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Twin Duvet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twin xl duvet cover191K/yr
  • twin duvet cover cotton97K/yr
  • cotton twin duvet cover30K/yr
  • duvet cover twin cotton37K/yr
  • twin duvet cover kids34K/yr
  • kids duvet cover21K/yr
  • xl twin duvet cover16K/yr
  • 100% cotton duvet cover twin20K/yr
  • white duvet cover twin19K/yr
  • twin duvet cover girls18K/yr

Reviews and returns

What reviews say buyers love and hate about Twin Duvet

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Hard Feel”
5.3%of orders come back
“not soft at all”
A buyer, on “Hard Feel”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Twin Duvet questions

Answered from the same tracked data.