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Twin Blanket for Bed

Fail

The average product has 36,336 reviews to catch up to, so Twin Blanket for Bed is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$207K/yr408K searches / yr
90-day growth
+23.2%search demand this quarter
Competition
42%top-5 click share · 10 brands · 13 sellers

Flapen Score

Twin Blanket for Bed against its category

The dotted line is the Home & Kitchen average. Past it, Twin Blanket for Bed is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twin Blanket for Bed market on Amazon at a glance

Shoppers on Amazon United States searched for Twin Blanket for Bed 408K times last year and spent an estimated $207K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
+23.2%
Conversion, latest week
2.1%
Market size, estimated
$207Ka year
Peak month
December1.9× the quietest month
Top search term
twin xl blanket153K searches a year

02 · Price

A sale here is worth $24.80.

Listings sell for $24.80 on average, from $10.08 to $40.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $24.80 that is $6K to $12K a year per listing.

Average price
$24.80inside the $15 to $100 sweet spot
Price range
$10.08–$40.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #27 within Bed Blankets. It carries 36,336 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#27in Bed Blankets
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
36,336per listing
Listings tracked
35

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Twin Blanket for Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

13

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

8%

  • Brand 148%
  • Brand 219%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 8%)

Demand

Twin Blanket for Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Twin Blanket for Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twin xl blanket153K/yr
  • twin xl blankets for bed51K/yr
  • xl twin blanket23K/yr
  • twin xl blankets for college dorm16K/yr
  • twin xl blankets17K/yr
  • twin blankets for bed17K/yr
  • twin bed blankets17K/yr
  • twin xl fleece blanket14K/yr
  • xl twin blanket for bed9K/yr
  • twin bed blankets for adults16K/yr

Reviews and returns

What reviews say buyers love and hate about Twin Blanket for Bed

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Thickness”
2.4%of orders come back
“Could be a little more thicker”
A buyer, on “Thickness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Twin Blanket for Bed questions

Answered from the same tracked data.