Twin Bed Mattress 12 Inch
MaybeThe top 5 brands take only 40% of clicks. But shoppers spend an estimated $67K a year here, so Twin Bed Mattress 12 Inch is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $67K/yr20K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 37%top-5 click share · 29 brands · 31 sellers
Flapen Score
Twin Bed Mattress 12 Inch against its category
The dotted line is the Home & Kitchen average. Past it, Twin Bed Mattress 12 Inch is stronger. Inside it, weaker.
Market
The Twin Bed Mattress 12 Inch market on Amazon at a glance
Shoppers on Amazon United States searched for Twin Bed Mattress 12 Inch 20K times last year and spent an estimated $67K. The top 5 brands take 40% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $67Ka year
- Top search term
- twin size mattress 12 inch10K searches a year
02 · Price
A sale here is worth $131.79.
Listings sell for $131.79 on average, from $39.56 to $342.15. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $131.79 that is $0 to $13K a year per listing.
- Average price
- $131.79above the $15 to $100 sweet spot
- Price range
- $39.56–$342.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #292 within Mattresses & Box Springs. It carries 2,393 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 67%
- Out of stock, average day
- 28.8%
- Average rank
- #292in Mattresses & Box Springs
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 2,393per listing
- Listings tracked
- 43
04 · Newcomers
20 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 20Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Twin Bed Mattress 12 Inch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
29 rising
Sellers
31
Top-5 brand share
40%
Top 20: 89%
Top-5 click share
37%
Top 20: 73%
Open market
53%
- Brand 110%
- Brand 28%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 67%
Demand
Twin Bed Mattress 12 Inch search demand
Weekly searches over the year. Pick a range.
Search terms
Top Twin Bed Mattress 12 Inch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- twin size mattress 12 inch10K/yr
- twin mattress in a box 12 inch5K/yr
- twin bed mattress 12 inch5K/yr
Reviews and returns
What reviews say buyers love and hate about Twin Bed Mattress 12 Inch
We read the reviews and the return reasons for every product selling here.
“Back Pain, not comfortable at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Twin Bed Mattress 12 Inch questions
Answered from the same tracked data.









