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Twilight Party Decorations

Maybe

The top 5 brands take only 58% of clicks. But demand is soft, at +3.3% this quarter, so Twilight Party Decorations is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$177K/yr408K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
43%top-5 click share · 25 brands · 29 sellers

Flapen Score

Twilight Party Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Twilight Party Decorations is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twilight Party Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Twilight Party Decorations 408K times last year and spent an estimated $177K. The top 5 brands take 58% of clicks. Demand peaks in Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
3.0%
Market size, estimated
$177Ka year
Peak month
October2.1× the quietest month
Top search term
twilight birthday decorations148K searches a year

02 · Price

A sale here is worth $14.33.

Listings sell for $14.33 on average, from $5.90 to $28.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.33 that is $1K to $4K a year per listing.

Average price
$14.33under the $15 to $100 sweet spot
Price range
$5.90–$28.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #2,959 within Party Packs. It carries 555 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#2,959in Party Packs
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
555per listing
Listings tracked
36

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Twilight Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

29

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

43%

Top 20: 85%

Open market

37%

  • Brand 120%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Twilight Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

Search terms

Top Twilight Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twilight birthday decorations148K/yr
  • twilight party decorations63K/yr
  • twilight decor45K/yr
  • twilight decorations41K/yr
  • twilight party26K/yr
  • twilight birthday21K/yr
  • twilight themed party decorations12K/yr
  • twilight party favors8K/yr
  • twilight party supplies13K/yr
  • twilight birthday party7K/yr

Reviews and returns

What reviews say buyers love and hate about Twilight Party Decorations

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
3.1%of orders come back
“They were very long”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Twilight Party Decorations questions

Answered from the same tracked data.