Is twilight party decorations profitable to sell on Amazon United States?

The niche generates $177K/yr across 36 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the twilight party decorations niche?

25 brands and 29 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in twilight party decorations?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.1%.

When does demand for twilight party decorations peak?

Demand peaks in Oct; the busiest month runs 2.1× the quietest.

What does it cost to enter the twilight party decorations niche?

Listings span $5.90–$28.41; the average listing price is $14.33 (sweet spot $15–$100). The average incumbent carries 555 reviews — the moat a new listing must climb.

twilight party decorations

Worth a look

Shows no brand lock-in (top 5 brands take 58% of clicks), but soft demand (+3.3% this quarter) keeps it on the watch list.

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good554.61

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$14.33

avg listing price — sweet spot $15–$100

Price range

Good$5.90–$28.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$177K

$177K/yr · 408K searches

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, twilight party decorations is a $177K/yr Amazon United States market (408K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

twilight party decorations market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $143K–$179K; units × avg price
Conversion rate: 3.0%
Avg BSR: #2,959
Page quality: 0%
Prime: 100%
Sponsored: 61%
Out of stock: 8.9%
Avg brand age: 34 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

43%

Top 20: 85%

Open market

37%

Generic20%
Autrpoweo13%
Ezcpigei10%
BUGPOWGY8%
ELZEM6%
Bovulo5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.1×

Open Trend

Top twilight party decorations search terms

twilight birthday decorations148K/yr +4.2%2.4% conv.
twilight party decorations63K/yr +2.8%2.4% conv.
twilight decor45K/yr +30.2%0.5% conv.
twilight decorations41K/yr -2.6%1.9% conv.
twilight party26K/yr -5.9%2.0% conv.
twilight birthday21K/yr -8.1%1.5% conv.
twilight themed party decorations12K/yr -13.4%1.9% conv.
twilight party favors8K/yr +17.5%0.7% conv.
twilight party supplies13K/yr -16.8%2.7% conv.
twilight birthday party7K/yr -15.1%2.1% conv.

All search terms

Top twilight party decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Saga of Twilight Party Decorations Birthday Party Supplies - Black Includes Banner Cake Topper 12 Cupcake Toppers 18 Balloons

Generic$18.214.9★31 rev

42Pack Saga of Twilight Party Supplies Pack IncludesBannerCake TopperBlackdrop Balloons for Saga of Twilight party Decoration

Autrpoweo$28.414.5★23 rev

40pcs Saga of Twilight Party Decorations Tableware Dessert Plates and Napkins

BUGPOWGY$18.444.5★43 rev

Vampire Party Decoration Include Twilight Saga Birthday Banner Cake Topper Saga Party Latex Balloons Swirls for Birthday Vampire Halloween Party Supplies

Ezcpigei$21.604.2★34 rev

8Pcs The Saga of Twilight Honeycomb Table Centerpiece The Saga of Twilight Birthday Party Supplies Table Decorations for Kids Party Decorations

Bovulo$16.983.5★4 rev

Newest

by launch date

Gybeizhu Happy Birthday Loca Banner Black Vampire Birthday Banner Decorations for Girls/Women Funny Bday Decorations for 18th 21st 25th 30th No DIY.

Gybeizhu$8.956 rev

5mo ago

42Pcs Saga of Twilight Birthday Party Decorations Include Cake Topper Cupcake Toppers Saga of Twilight Happy Birthday Party Flag Banner and Balloons Backdrop

LANHYER$17.151 rev

5mo ago

8Pcs The Saga of Twilight Honeycomb Table Centerpiece The Saga of Twilight Birthday Party Supplies Table Decorations for Kids Party Decorations

Bovulo$16.984 rev

6mo ago

The Vampire Theme Birthday Party Decorations The Saga of Twilight Party Supply Set for Kids with 1 Happy Birthday Banner 24 Cupcake Toppers 50 Stickers 18 Balloons for Party Decorations

karg$11.507 rev

6mo ago

The City of Forks Welcomes You Wood Sign Twilight Merch Wall Decor 12x8 Inches

MAQIMAK$16.184 rev

7mo ago

What buyers say about twilight party decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Great quality and fun upgrade to a bathroom”

Advertised Vs Actual Product12%

“As advertised,”

Fun/Entertainment Experience7%

“Fun for all ages”

Ease Of Use5%

“Super easy to use”

Adhesion/Stickiness5%

“Great stick and easy to use”

Value For Money4%

“Great value”

Strength3%

“Sturdy”

Gifting Purpose3%

“Gave as a gift”

Color3%

“Colors are perfect”

Brightness/Shine/Glow3%

“Nice glow”

What buyers complain about

Size-Overall13%

“They were very long”

Thickness12%

“Thin”

Quality-Overall11%

“looks cheap”

Advertised Vs Actual Product9%

“No way to make them look like the photos”

Adhesion/Stickiness7%

“Doesnt stick well to textured walls”

Strength7%

“Very fragile”

Durability7%

“they just werent very durable”

Print Quality4%

“Also, the print quality on the balloons for the characters were also really bad”

Battery Life3%

“My only disappointment was the the batteries didnt last passed 2 weeks so had to replace twice”

Smell3%

“Ya stink”

Top return reasons

Size-Overall26%

Color11%

Value For Money10%

Advertised Vs Actual Product8%

Bulb Flicker/Dimming/Color7%

Quality-Overall7%

Brightness/Shine/Glow6%

Defective Material/Parts4%

Adhesion/Stickiness3%

Product Condition2%

Common questions

Is twilight party decorations profitable to sell on Amazon United States?: The niche generates $177K/yr across 36 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the twilight party decorations niche?: 25 brands and 29 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in twilight party decorations?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.1%.
When does demand for twilight party decorations peak?: Demand peaks in Oct; the busiest month runs 2.1× the quietest.
What does it cost to enter the twilight party decorations niche?: Listings span $5.90–$28.41; the average listing price is $14.33 (sweet spot $15–$100). The average incumbent carries 555 reviews — the moat a new listing must climb.