twice lightstick
Skip itSoft demand (-88.0% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$46.48–$88.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great177.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great$75.03avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Market size
Okay$179K$179K/yr · 341K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-88.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, twice lightstick is a $179K/yr Amazon United States market (341K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 30/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
twice lightstick market data
- Units sold / yr
- 8K–10K
- avg 2,000–2,500/product
- Revenue / yr
- $600K–$750K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #7,943
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 25.0%
- Avg brand age
- 29 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- cokodive59%
- GASHINA STORY15%
- UltraPoi10%
- DREAMUS10%
- COSYPOSY6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -88.0% search growth over the last 90 days.Peak months: Jan, Feb, Oct · busiest ÷ quietest = 12.3×
Top twice lightstick search terms
- twice lightstick236K/yr
- lightstick twice19K/yr
- twice light stick14K/yr
- twice candybong20K/yr
- candybong9K/yr
- candybong twice lightstick10K/yr
- candy bong5K/yr
- twice lightstick ver 39K/yr
- twice lightstick official5K/yr
- candy bongz twice3K/yr
Top twice lightstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Twice - CANDYBONG OFFICIAL LIGHT STICK
cokodive$82.114.7★464 rev
GASHINA STORY Twice Candybong Infinity Ver3. Official Lightstick - for Contert (+ Sellers Extra Photocards and Stickers Set)
GASHINA STORY$88.814.5★149 rev
UltraPoi Ultralight LED Glow Stick (Pair (2)) - Customizable Rainbow Light Stick with Over 70 Brilliant Color Modes & Flashing Patterns - LED Concert Stick for Poi Flow Arts & Light Spinning
UltraPoi$46.483.9★218 rev
Twice CANDYBONG Official Light Stick Outbox+Light Stick+Strap+QSG+Tracking Sealed
DREAMUS$80.284.7★57 rev
COSYPOSY Twice - CANDYBONG Official Light Stick + 5 Extra Photocards
COSYPOSY$77.450.0★0 rev
Newest
by launch dateCOSYPOSY Twice - CANDYBONG Official Light Stick + 5 Extra Photocards
COSYPOSY$77.450 rev
Twice CANDYBONG Official Light Stick Outbox+Light Stick+Strap+QSG+Tracking Sealed
DREAMUS$80.2857 rev
GASHINA STORY Twice Candybong Infinity Ver3. Official Lightstick - for Contert (+ Sellers Extra Photocards and Stickers Set)
GASHINA STORY$88.81149 rev
Twice - CANDYBONG OFFICIAL LIGHT STICK
cokodive$82.11464 rev
UltraPoi Ultralight LED Glow Stick (Pair (2)) - Customizable Rainbow Light Stick with Over 70 Brilliant Color Modes & Flashing Patterns - LED Concert Stick for Poi Flow Arts & Light Spinning
UltraPoi$46.48218 rev
Trending
90-day click momentumCOSYPOSY Twice - CANDYBONG Official Light Stick + 5 Extra Photocards
COSYPOSY$77.450.0★
UltraPoi Ultralight LED Glow Stick (Pair (2)) - Customizable Rainbow Light Stick with Over 70 Brilliant Color Modes & Flashing Patterns - LED Concert Stick for Poi Flow Arts & Light Spinning
UltraPoi$46.483.9★
Twice CANDYBONG Official Light Stick Outbox+Light Stick+Strap+QSG+Tracking Sealed
DREAMUS$80.284.7★
Twice - CANDYBONG OFFICIAL LIGHT STICK
cokodive$82.114.7★
GASHINA STORY Twice Candybong Infinity Ver3. Official Lightstick - for Contert (+ Sellers Extra Photocards and Stickers Set)
GASHINA STORY$88.814.5★
What buyers say about twice lightstick
What buyers praise and complain about, mined from review topics.What buyers love
“it sync up perfectly”
“Worth the money”
“its well made”
“It works”
“its extremely bright”
“The light stick worked great”
“And also thank you for the gifts”
“it does everything its supposed to do, I promise”
“So pretty”
“Light stick turned on quickly with batteries”
What buyers complain about
“It arrived dirty too like it's been used”
“Its doesnt connect to the app”
“not working, not working Ive got scammed”
“Also, if your batteries are low, it will not turn on it will”
“Pretty cheap materials used”
“receiving a used item at this cost is unacceptable”
“it wont work with any batteries”
“It arrived dirty too like it's been used”
Top return reasons
Common questions
- Is twice lightstick profitable to sell on Amazon United States?
- The niche generates $179K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -88.0%. Flapen's verdict: Skip it (30/100).
- How competitive is the twice lightstick niche?
- 5 brands and 29 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in twice lightstick?
- Top complaints mined from reviews: Product Condition, Connectivity-Overall, Functionality-Overall. The return rate is 3.0%.
- When does demand for twice lightstick peak?
- Demand peaks in Jan–Feb–Oct; the busiest month runs 12.3× the quietest.
- What does it cost to enter the twice lightstick niche?
- Listings span $46.48–$88.81; the average listing price is $75.03 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.