Is tuscany candle profitable to sell on Amazon United States?

The niche generates $103K/yr across 55 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the tuscany candle niche?

7 brands and 90 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in tuscany candle?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.6%.

When does demand for tuscany candle peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the tuscany candle niche?

Listings span $7.23–$37.83; the average listing price is $19.71 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.

tuscany candle

Worth a look

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great197.49

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$19.71

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Price range

Great$7.23–$37.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$103K

$103K/yr · 124K searches

Growth

Bad-23.8%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, tuscany candle is a $103K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

tuscany candle market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $79K–$99K; units × avg price
Conversion rate: 4.2%
Avg BSR: #3,312
Page quality: 0%
Prime: 76%
Sponsored: 93%
Out of stock: 5.5%
Avg brand age: 50 months
Avg seller age: 143 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

7 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

32%

Top 20: 69%

Open market

Tuscany Candle91%
Empire Candle3%
Langley Empire Candle2%
Yankee Candle2%
YOROXRG1%
AOOVOO0%
Open — no brand owns it (1 brand, 0%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -23.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top tuscany candle search terms

tuscany candle79K/yr -14.7%2.3% conv.
tuscany candles clearance27K/yr -47.4%2.6% conv.
tuscany candles18K/yr -22.6%3.2% conv.
tuscany candle company782/yr +4.1%1.3% conv.

All search terms

Top tuscany candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tuscany Candle Hawaiian Breeze Long-Lasting Scented Jar Candle 18 oz

Tuscany Candle$19.494.4★48 rev

Tuscany Candle Cinnamon Coffee Cake Long-Lasting Scented Jar Candle 18 oz

Tuscany Candle$19.094.5★69 rev

Tuscany Candle Spring Rain Long-Lasting Scented Jar Candle 18 oz

Tuscany Candle$19.574.2★67 rev

Tuscany Candle Cinnamon Long-Lasting Scented Jar Candle 18 oz

Tuscany Candle$19.254.2★114 rev

Tuscany Candle Caribbean Market: Tropical Fruit Scented Candle 18 oz

Tuscany Candle$20.194.5★60 rev

Newest

by launch date

Tuscany Candle Island Blue: Citrus Scented Candle 18 oz

Tuscany Candle$21.663 rev

1y ago

Tuscany Candle Stress-Free Long-Lasting Scented Jar Candle 18 oz

Tuscany Candle$20.7528 rev

1y ago

Tuscany Candle Amber Oud Scented Jar Candle 15 oz Homme + Heritage Collection

Tuscany Candle$21.4212 rev

3y ago

Tuscany Candle Sweet Tea: Black Tea Sugar & Citrus Scented Candle 12 oz Farmhouse Collection

Tuscany Candle$16.4513 rev

3y ago

Tuscany Candle Peach Prosecco Long-Lasting Scented Jar Candle 18 oz

Tuscany Candle$21.3215 rev

4y ago

What buyers say about tuscany candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Amazing scent”

Value For Money5%

“fair price”

Brightness/Shine/Glow5%

“Great sent, easy to light”

Quality-Overall3%

“Good Quality”

Gifting Purpose3%

“great for a gift”

Durability2%

“Yankee candle lasts”

Color1%

“pretty color”

Advertised Vs Actual Product1%

“Exactly as Described”

Fire Resistance1%

“.good throw and they burn evenly”

Size-Overall1%

“Nice size”

What buyers complain about

Smell66%

“Not a powerful fragrance”

Value For Money7%

“Why so expensive”

Quality-Overall4%

“I need something with more quality”

Size-Overall3%

“Too small”

Strength2%

“Not strong enough”

Flammable1%

“Burns a long time”

Durability1%

“The burn lasted about a month”

Advertised Vs Actual Product1%

“Mislead yet again”

Defective Material/Parts1%

“Broken and unusable”

Gifting Purpose1%

“I wouldnt gift this to anyone”

Top return reasons

Smell75%

Size-Overall7%

Advertised Vs Actual Product5%

Value For Money3%

Defective Material/Parts2%

Flammable1%

Functionality-Overall1%

Product Condition1%

Strength0%

Quality-Overall0%

Common questions

Is tuscany candle profitable to sell on Amazon United States?: The niche generates $103K/yr across 55 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the tuscany candle niche?: 7 brands and 90 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in tuscany candle?: Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.6%.
When does demand for tuscany candle peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the tuscany candle niche?: Listings span $7.23–$37.83; the average listing price is $19.71 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.