Turtle Squishmallow

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months

263K

Growth, 90 days vs prior 90

-20.4%

Conversion, latest week

2.9%

Market size, estimated

$253Ka year

Peak month

December5.1× the quietest month

Top search term

bedsure pillows40K searches a year

Listings sell for $32.94 on average, from $13.71 to $63.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $32.94 that is $8K to $16K a year per listing.

Average price

$32.94inside the $15 to $100 sweet spot

Price range

$13.71–$63.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

0.9%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #622 within Bed Pillows & Positioners. It carries 11,016 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

18.1%

Average rank

#622in Bed Pillows & Positioners

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

11,016per listing

Listings tracked

12

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months