Is turtle dove ornaments profitable to sell on Amazon United States?

The niche generates $38K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.2%. Flapen's verdict: Skip it (31/100).

How competitive is the turtle dove ornaments niche?

5 brands and 22 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in turtle dove ornaments?

Top complaints mined from reviews: Strength, Value For Money. The return rate is 2.2%.

When does demand for turtle dove ornaments peak?

Demand peaks in Nov–Dec; the busiest month runs 46.7× the quietest.

What does it cost to enter the turtle dove ornaments niche?

Listings span $13.11–$22.31; the average listing price is $16.12 (sweet spot $15–$100). The average incumbent carries 1,012 reviews — the moat a new listing must climb.

turtle dove ornaments

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Great$13.11–$22.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.12

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Good1,012.17

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+18.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$38K

$38K/yr · 111K searches

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, turtle dove ornaments is a $38K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

turtle dove ornaments market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $129K–$161K; units × avg price
Conversion rate: 2.1%
Avg BSR: #6,070
Page quality: 0%
Prime: 100%
Sponsored: 17%
Out of stock: 29.4%
Avg brand age: 47 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

John Perry Studio59%
Kurt S. Adler19%
G&G Styles9%
Kurt Adler8%
ElectricWise5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 46.7×

Open Trend

Top turtle dove ornaments search terms

turtledove6K/yr +44.1%0.2% conv.
two turtle doves10K/yr +45.4%0.9% conv.
turtle doves19K/yr -20.3%2.2% conv.
turtle dove ornaments29K/yr +12.8%5.5% conv.
turtle dove5K/yr +16.4%1.3% conv.
turtle doves ornaments7K/yr +114.8%3.5% conv.
2 turtle doves4K/yr +36.4%1.8% conv.
turtle doves home alone 23K/yr +11.4%2.9% conv.
two turtle doves ornament3K/yr +91.8%4.3% conv.
2 turtle doves ornament4K/yr +101.8%0.0% conv.

All search terms

Top turtle dove ornaments products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Home Alone 2 Doves Pair Authentic REPLICAS USA Made Direct from John Perry who Created Them for The Movie

John Perry Studio$16.034.8★3,065 rev

Kurt Adler Resin Friendship Dove Ornament (Set of 2) 4.5

Kurt S. Adler$14.634.8★1,889 rev

Home Alone Turtle Doves Two Box Version Authentic replicas by John Perry who Created the Originals for the Movie.

John Perry Studio$16.624.8★517 rev

G&G Style Friendship Doves - Home Alone 2 Resin Christmas Ornament Set of Two Doves - Best Gift for Someone Special - Small

G&G Styles$22.314.7★327 rev

Turtle Dove Ornaments (Gift Boxed) - Set of 2 / Durable Resin Doves/One for You & a Friend/As Seen in Home Alone

Kurt Adler$14.034.7★260 rev

Newest

by launch date

ElectricWise Turtle Dove Christmas Ornaments with Gift Box Including 2 Pcs White Resin Flying Bird Personalized Xmas Friendship Ornaments for Christmas Tree Decoration Peaceful Dove Gift for Friend

ElectricWise$13.1115 rev

9mo ago

G&G Style Friendship Doves - Home Alone 2 Resin Christmas Ornament Set of Two Doves - Best Gift for Someone Special - Small

G&G Styles$22.31327 rev

5y ago

Home Alone Turtle Doves Two Box Version Authentic replicas by John Perry who Created the Originals for the Movie.

John Perry Studio$16.62517 rev

6y ago

Home Alone 2 Doves Pair Authentic REPLICAS USA Made Direct from John Perry who Created Them for The Movie

John Perry Studio$16.033,065 rev

8y ago

Kurt Adler Resin Friendship Dove Ornament (Set of 2) 4.5

Kurt S. Adler$14.631,889 rev

10y ago

What buyers say about turtle dove ornaments

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose38%

“They are such a unique gift”

Quality-Overall26%

“They are beautiful little ornaments and very well-made”

Advertised Vs Actual Product19%

“It was exactly as shown and described”

Color8%

“Very pretty”

Size-Overall3%

“Decent size”

What buyers complain about

Strength25%

“They do feel a little fragile”

Value For Money17%

“The price is a little steep”

Top return reasons

Size-Overall29%

Strength21%

Quality-Overall17%

Advertised Vs Actual Product13%

Material Quality8%

Gifting Purpose8%

Defective Material/Parts8%

Common questions

Is turtle dove ornaments profitable to sell on Amazon United States?: The niche generates $38K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.2%. Flapen's verdict: Skip it (31/100).
How competitive is the turtle dove ornaments niche?: 5 brands and 22 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in turtle dove ornaments?: Top complaints mined from reviews: Strength, Value For Money. The return rate is 2.2%.
When does demand for turtle dove ornaments peak?: Demand peaks in Nov–Dec; the busiest month runs 46.7× the quietest.
What does it cost to enter the turtle dove ornaments niche?: Listings span $13.11–$22.31; the average listing price is $16.12 (sweet spot $15–$100). The average incumbent carries 1,012 reviews — the moat a new listing must climb.