turtle blanket
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a small market ($54K/yr) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$20.45avg listing price — sweet spot $15–$100
Price range
Great$8.19–$44.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good751.07avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad$54K$54K/yr · 105K searches
According to Flapen's Amazon United States niche tracking, turtle blanket is a $54K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
turtle blanket market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $51K–$61K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #2,580
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 91%
- Out of stock
- 12.3%
- Avg brand age
- 25 months
- Avg seller age
- 200 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
63 falling
Sellers
71
Top-5 brand share
30%
Top 20: 67%
Top-5 click share
25%
Top 20: 57%
Open market
66%
- Tupmnbry8%
- CaomeiWu8%
- Sviuse7%
- NuKuNsKf4%
- Tommy Bahama4%
- AIOMXZZ4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Top turtle blanket search terms
- turtle blanket50K/yr
- sea turtle blanket21K/yr
- turtle blanket adult14K/yr
- sea turtle throw blanket6K/yr
- turtle throw blanket8K/yr
- turtle blanket for kids6K/yr
Top turtle blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tupmnbry Sea Turtle Throw Blanket Blue Ocean Turtle Coral Printed Blanket Super Soft Flannel Fleece Blankets Lightweight Fluffy Plush Bed Blankets for Bedding Sofa and Travel 50X60
Tupmnbry$22.314.8★88 rev
Sviuse Sea Turtle Blanket Ocean Turtle Themed Gifts Turtles Decor 50x60
Sviuse$21.054.7★606 rev
CaomeiWu Sea Turtle Throw Blanket 50 x 40 Flannel Cute Sea Turtles Themed Green Throw Soft Lap Nap Throw Blanket for Home Boys Girls Women Sea Turtle Lovers Gifts
CaomeiWu$25.414.5★76 rev
CaomeiWu Sea Turtle Throw Blanket 50 x 40 Flannel Cute Sea Turtles Themed Colorful Throw Soft Lap Nap Throw Blanket for Home Boys Girls Women Sea Turtle Lovers Gifts
CaomeiWu$25.694.5★76 rev
Tommy Bahama - Throw Blanket Plush Fleece Bedding with Ultra-Soft Cozy Feel Tropical Blanket for Bed or Couch (Turtle Bay Blue 50 x 70)
Tommy Bahama$23.034.8★441 rev
Newest
by launch date
Hahafelt Coastal Sea Turtle Throw Blanket Nautical Beach Fleece Blanket Blue White Ocean Blankets for Couch Bed Tropical Cozy Soft Throw Decoration Warm Gift for Summer 50 x 60 Inches
Hahafelt$19.5126 rev
Tupmnbry Sea Turtle Throw Blanket Blue Ocean Turtle Coral Printed Blanket Super Soft Flannel Fleece Blankets Lightweight Fluffy Plush Bed Blankets for Bedding Sofa and Travel 50X60
Tupmnbry$22.3188 rev
Sea Turtle Throw Blanket - Soft Plush Fleece Ocean Blankets- Cozy Turtle Stuff Gifts for Women Girls Kids 40X50
Beynepe$13.89136 rev
Sea Turtle Blanket Gifts for Turtles Lovers Soft Flannel Turtle Throw Blanket Birthday Stuff Gifts Decor for Adults 50X40
Magrlily$18.0455 rev
Rnmkertio Sea Turtle Blanket Gifts Soft Flannel Turtles Loves Throw Blanket Bedding Decor Ocean Turtle Gifts Stuff Merch for Kids Adults 50x40 Blue-Turtle
Rnmkertio$16.46100 rev
Trending
90-day click momentumTupmnbry Sea Turtle Throw Blanket Blue Ocean Turtle Coral Printed Blanket Super Soft Flannel Fleece Blankets Lightweight Fluffy Plush Bed Blankets for Bedding Sofa and Travel 50X60
Tupmnbry$22.314.8★
YETTASBIN Sea Turtle Wearable Blanket Hoodie for Kids Oversized Soft Cozy Flannel Sweatshirt Blanket with Pocket
YETTASBIN$29.585.0★
inkArts Shark Blanket Hoodie - Adult Shark Sleeping Bag & Cozy Flannel Hoodie
inkArts$20.144.2★
Sea Turtle Throw Blanket - Soft Plush Fleece Ocean Blankets- Cozy Turtle Stuff Gifts for Women Girls Kids 40X50
Beynepe$13.894.5★
Hahafelt Coastal Sea Turtle Throw Blanket Nautical Beach Fleece Blanket Blue White Ocean Blankets for Couch Bed Tropical Cozy Soft Throw Decoration Warm Gift for Summer 50 x 60 Inches
Hahafelt$19.514.0★
What buyers say about turtle blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft blanket”
“super fun gift”
“Everyone fit right in”
“it seems to be well made”
“Very comfortable”
“Bright colors”
“not heavy”
“Works as advertised”
“Cozy and warm”
“the design is beautiful”
What buyers complain about
“Poor fit”
“although its not very thick”
“literally same day started to fray on some seams”
“not well made”
“Seams are trash”
“a bit cheap in that it was like a piece of flannel not so much a throw or blanket for warmth”
“The material was very cheap”
“This was nothing like the picture”
“Sheds everywhere after one wash”
“Holes in it”
Top return reasons
Common questions
- Is turtle blanket profitable to sell on Amazon United States?
- The niche generates $54K/yr across 75 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the turtle blanket niche?
- 63 brands and 71 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 30% of demand.
- What do buyers complain about in turtle blanket?
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 5.8% — above our launch gate.
- When does demand for turtle blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.
- What does it cost to enter the turtle blanket niche?
- Listings span $8.19–$44.48; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 751 reviews — the moat a new listing must climb.