Turtle Blanket

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

+8.8%

Conversion, latest week

2.5%

Market size, estimated

$54Ka year

Peak month

December5.4× the quietest month

Top search term

turtle blanket50K searches a year

Listings sell for $20.45 on average, from $8.19 to $44.48. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.45 that is $0 to $2K a year per listing.

Average price

$20.45inside the $15 to $100 sweet spot

Price range

$8.19–$44.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #2,580 within Throws. It carries 751 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

96%

Out of stock, average day

12.3%

Average rank

#2,580in Throws

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

751per listing

Listings tracked

75

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months