Turkish Hand Towel

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months

391K

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

2.9%

Market size, estimated

$191Ka year

Peak month

August2.2× the quietest month

Top search term

turkish hand towels138K searches a year

Listings sell for $16.71 on average, from $7.31 to $32.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $16.71 that is $0 to $2K a year per listing.

Average price

$16.71inside the $15 to $100 sweet spot

Price range

$7.31–$32.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #98 within Towels. It carries 2,741 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

8.9%

Average rank

#98in Towels

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,741per listing

Listings tracked

77

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

9Amazon's first-year sales bar

Average brand age

35 months