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Turkish Blanket

Maybe

Products sell for $27.21 on average, inside the sweet spot. But shoppers spend an estimated $39K a year here, so Turkish Blanket is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$39K/yr136K searches / yr
90-day growth
+68.0%search demand this quarter
Competition
29%top-5 click share · 39 brands · 50 sellers

Flapen Score

Turkish Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Turkish Blanket is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turkish Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Turkish Blanket 136K times last year and spent an estimated $39K. The top 5 brands take 45% of clicks. Demand peaks in Jun–Jul–Aug–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +68.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
+68.0%
Conversion, latest week
1.1%
Market size, estimated
$39Ka year
Peak month
December5.4× the quietest month
Top search term
turkish beach blanket33K searches a year

02 · Price

A sale here is worth $27.21.

Listings sell for $27.21 on average, from $8.65 to $68.74. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.21 that is $0 to $3K a year per listing.

Average price
$27.21inside the $15 to $100 sweet spot
Price range
$8.65–$68.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #772 within Towels. It carries 4,813 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
14.1%
Average rank
#772in Towels
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,813per listing
Listings tracked
66

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Turkish Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

50

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

29%

Top 20: 67%

Open market

50%

  • Brand 118%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Turkish Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Turkish Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turkish beach blanket33K/yr
  • turkish blanket31K/yr
  • towel blanket18K/yr
  • turkish throw blanket16K/yr
  • cotton beach blanket8K/yr
  • turkish cotton blanket12K/yr
  • turkish blanket throw7K/yr
  • turkish cotton throw blanket4K/yr
  • turkish throw4K/yr
  • turkish towel blanket3K/yr

Reviews and returns

What reviews say buyers love and hate about Turkish Blanket

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Thickness”
3.0%of orders come back
“thinner then I expected”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Turkish Blanket questions

Answered from the same tracked data.