Tuft and Needle Mattress
MaybeShoppers spend an estimated $4.0M a year here. But prices span $129.63–$1375.78, mostly outside the sweet spot, so Tuft and Needle Mattress is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 4955
- Market size
- $4.0M/yr826K searches / yr
- 90-day growth
- +29.2%search demand this quarter
- Competition
- 42%top-5 click share · 8 brands · 18 sellers
Flapen Score
Tuft and Needle Mattress against its category
The dotted line is the Home & Kitchen average. Past it, Tuft and Needle Mattress is stronger. Inside it, weaker.
Market
The Tuft and Needle Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for Tuft and Needle Mattress 826K times last year and spent an estimated $4.0M. The top 5 brands take 95% of clicks. Demand peaks in Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 826K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.0M a year.
- Searches, last 12 months
- 826K
- Growth, 90 days vs prior 90
- +29.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $4.0Ma year
- Peak month
- July2.2× the quietest month
- Top search term
- novilla queen size mattress151K searches a year
02 · Price
A sale here is worth $335.92.
Listings sell for $335.92 on average, from $129.63 to $1375.78. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $335.92 that is $84K to $168K a year per listing.
- Average price
- $335.92above the $15 to $100 sweet spot
- Price range
- $129.63–$1375.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $84K–$168K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #125 within Mattresses & Box Springs. It carries 4,857 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 94%
- Out of stock, average day
- 1.7%
- Average rank
- #125in Mattresses & Box Springs
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 4,857per listing
- Listings tracked
- 35
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Tuft and Needle Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
18
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
3%
- Brand 146%
- Brand 230%
- Brand 312%
- Brand 45%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Tuft and Needle Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.2×
Search terms
Top Tuft and Needle Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- novilla queen size mattress151K/yr
- zinus full size mattress142K/yr
- tuft and needle mattress114K/yr
- organic mattress85K/yr
- novilla mattress49K/yr
- latex mattress65K/yr
- novilla35K/yr
- non toxic mattress36K/yr
- tuft and needle24K/yr
- organic queen mattress18K/yr
Reviews and returns
What reviews say buyers love and hate about Tuft and Needle Mattress
We read the reviews and the return reasons for every product selling here.
“HARD AS A ROCK”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tuft and Needle Mattress questions
Answered from the same tracked data.