Is tub topper profitable to sell on Amazon United States?

The niche generates $243K/yr across 24 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the tub topper niche?

20 brands and 25 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in tub topper?

Top complaints mined from reviews: Size-Overall, Suction, Adhesion/Stickiness. The return rate is 3.9%.

When does demand for tub topper peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 3.8× the quietest.

What does it cost to enter the tub topper niche?

Listings span $8.72–$59.35; the average listing price is $27.70 (sweet spot $15–$100). The average incumbent carries 644 reviews — the moat a new listing must climb.

tub topper

Worth a look

Shows a sweet-spot price point ($27.70 avg), but soft demand (-12.8% this quarter) keeps it on the watch list.

Avg price

Incredible$27.70

avg listing price — sweet spot $15–$100

Price range

Great$8.72–$59.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good643.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$243K

$243K/yr · 325K searches

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, tub topper is a $243K/yr Amazon United States market (325K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 52/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

tub topper market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $222K–$277K; units × avg price
Conversion rate: 2.7%
Avg BSR: #70
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 9.7%
Avg brand age: 31 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

27%

Tub Topper28%
TYASDBA15%
Funny Old Man8%
Frida8%
Aqqwxyq7%
Blgiont6%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -12.8% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.8×

Open Trend

Top tub topper search terms

tub topper71K/yr -12.9%2.1% conv.
bath splash guard34K/yr -20.4%2.8% conv.
bath tub splash guard34K/yr -16.3%2.3% conv.
tub extender for bathtub9K/yr +196.0%0.2% conv.
tub topper splash guard for kids23K/yr -12.7%1.7% conv.
bathtub splash guard for kids11K/yr +153.5%2.8% conv.
bath splash guard for tub kids22K/yr -31.3%2.6% conv.
tub splash guard for kids15K/yr -20.8%2.4% conv.
bathtub ledge splash guard kids11K/yr -20.3%3.6% conv.
bath tub splash guard for kids10K/yr -12.4%2.5% conv.

All search terms

Top tub topper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tub Topper Kids Bathtub Splash Guard Shelf & Toddler Bath Toy Tray - White

Tub Topper$58.874.6★3,099 rev

Kids Bathtub Splash Guard Shelf & Toddler Bath Toy Tray -Gray

TYASDBA$20.044.3★59 rev

Splash Guard for Bathtub Kids - Silicone Bathtub Splash Guard with 11 Suction Cups Bath Tub Play Shelf for Kids & Toy Holder Prevent Water Spill in Bathroom Fun Bath Time for Toddlers Baby Gray

Funny Old Man$22.454.3★330 rev

Frida Baby Splash Bathtub Shelf Allows Kids to Splash with No Mess Shelf Barrier Prevents Water from Escaping Out of the Tub Extend & Use As Surface to Play On Attaches to Tubs & Folds to Put Away

Frida$43.174.4★60 rev

Tub Topper Kids Bathtub Splash Guard Shelf & Toddler Bath Toy Tray - Gray

Tub Topper$59.074.6★3,099 rev

Newest

by launch date

Bathtub Splash Guard for Tub Kids Silicone Bath Toy Holder & Tub Side Tray with Suction Cups Bath Tub Shelf for Kids Bathtub Toy Storage White

NYELOZIO$21.7345 rev

3mo ago

Bawanglo Bathtub Splash Guard for Tub Kids- Silicone Bath Play Shelf

Bawanglo$19.5550 rev

4mo ago

Blgiont Bathtub Splash Guard PlayPad Shelf Area with Strong Suction Cups Toy Tray Caddy Holder Storage Over Tub Bathtub Ledge Guard No Mess Water Splash Protection Water Barrier for Bathroom-White

Blgiont$21.2376 rev

4mo ago

Splash Guard for Bathtub Kids Bath Toy Tray Caddy Holder Silicone Gray

DLUCKY$33.6041 rev

5mo ago

Frida Baby Splash Bathtub Shelf Allows Kids to Splash with No Mess Shelf Barrier Prevents Water from Escaping Out of the Tub Extend & Use As Surface to Play On Attaches to Tubs & Folds to Put Away

Frida$43.1760 rev

5mo ago

What buyers say about tub topper

What buyers praise and complain about, mined from review topics.

What buyers love

Water Resistance8%

“it has done an incredible job of keeping the water in the tub”

Ease Of Cleaning8%

“Easy to clean”

Value For Money7%

“Good value for money”

Fun/Entertainment Experience6%

“Toddler fun”

Size-Overall6%

“Fits good”

Ease Of Use5%

“easy to use”

Suction5%

“strong suction”

Quality-Overall5%

“Good quality”

Assembly/Installation5%

“Setup was extremely easy”

Strength5%

“the material feels sturdy, not flimsy, and it wipes clean without gunk building up”

What buyers complain about

Size-Overall10%

“HUGE”

Suction9%

“Doesnt suction very well”

Adhesion/Stickiness7%

“Doesnt stick well”

Strength7%

“Very flimsy”

Water Resistance6%

“It doesn't keep all the water in the tub”

Functionality-Overall5%

“Did not work on the tub the way I thought it would”

Value For Money4%

“Was skeptical of the price”

Quality-Overall2%

“the clear options had poor reviews”

Ease Of Use2%

“Couldn't get them off easily”

Grip2%

“it tends to shift or slide around during use”

Top return reasons

Size-Overall46%

Suction9%

Adhesion/Stickiness7%

Functionality-Overall6%

Strength5%

Advertised Vs Actual Product4%

Compatibility-Overall3%

Material Quality3%

Defective Material/Parts2%

Water Resistance2%

Common questions

Is tub topper profitable to sell on Amazon United States?: The niche generates $243K/yr across 24 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the tub topper niche?: 20 brands and 25 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in tub topper?: Top complaints mined from reviews: Size-Overall, Suction, Adhesion/Stickiness. The return rate is 3.9%.
When does demand for tub topper peak?: Demand peaks in Jan–Feb–Mar; the busiest month runs 3.8× the quietest.
What does it cost to enter the tub topper niche?: Listings span $8.72–$59.35; the average listing price is $27.70 (sweet spot $15–$100). The average incumbent carries 644 reviews — the moat a new listing must climb.