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Tub Topper

Maybe

Products sell for $27.70 on average, inside the sweet spot. But demand is soft, at -12.8% this quarter, so Tub Topper is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$243K/yr325K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
52%top-5 click share · 20 brands · 25 sellers

Flapen Score

Tub Topper against its category

The dotted line is the Home & Kitchen average. Past it, Tub Topper is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tub Topper market on Amazon at a glance

Shoppers on Amazon United States searched for Tub Topper 325K times last year and spent an estimated $243K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $243K a year.

Searches, last 12 months
325K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
2.7%
Market size, estimated
$243Ka year
Peak month
March3.8× the quietest month
Top search term
tub topper71K searches a year

02 · Price

A sale here is worth $27.70.

Listings sell for $27.70 on average, from $8.72 to $59.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $27.70 that is $14K to $21K a year per listing.

Average price
$27.70inside the $15 to $100 sweet spot
Price range
$8.72–$59.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$14K–$21K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #70 within Bathtub Accessories. It carries 644 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#70in Bathtub Accessories
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
644per listing
Listings tracked
24

04 · Newcomers

6 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Tub Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

25

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

27%

  • Brand 128%
  • Brand 215%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Tub Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.8×

Search terms

Top Tub Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tub topper71K/yr
  • bath splash guard34K/yr
  • bath tub splash guard34K/yr
  • tub extender for bathtub9K/yr
  • tub topper splash guard for kids23K/yr
  • bathtub splash guard for kids11K/yr
  • bath splash guard for tub kids22K/yr
  • tub splash guard for kids15K/yr
  • bathtub ledge splash guard kids11K/yr
  • bath tub splash guard for kids10K/yr

Reviews and returns

What reviews say buyers love and hate about Tub Topper

We read the reviews and the return reasons for every product selling here.

8%of positive reviews mention “Water Resistance”
10%of negative reviews mention “Size-Overall”
3.9%of orders come back
“HUGE”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tub Topper questions

Answered from the same tracked data.