Is trunk profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 116 tracked products. 29 of 36 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Launch it (59/100).

How competitive is the trunk niche?

63 brands and 168 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in trunk?

Top complaints mined from reviews: Quality-Overall, Strength, Smell. The return rate is 2.0%.

When does demand for trunk peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the trunk niche?

Listings span $13.04–$970.79; the average listing price is $118.43 (sweet spot $15–$100). The average incumbent carries 2,771 reviews — the moat a new listing must climb.

trunk

Launch it

A $1.2M/yr market growing +3.9% this quarter with returns at 2.0% — clears our launch bar.

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Great47%

top-5 brand share — no brand owns this niche

Market size

Great$1.2M

$1.2M/yr · 1.9M searches

Returns

Good2.0%

return rate — above 5% kills the launch gate

Avg price

Good$118.43

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,770.77

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.9%

90-day search growth — must beat 0% to launch

Price range

Bad$13.04–$970.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, trunk is a $1.2M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan. Verdict: Launch it — 59/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

trunk market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $947K–$1.2M; units × avg price
Conversion rate: 0.5%
Avg BSR: #155
Page quality: 0%
Prime: 82%
Sponsored: 91%
Out of stock: 3.5%
Avg brand age: 38 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

63 falling

Sellers

168

Top-5 brand share

47%

Top 20: 79%

Top-5 click share

17%

Top 20: 44%

Open market

48%

VASAGLE13%
HOOBRO12%
VANKILEY8%
Vixdonos7%
Plano7%
SONGMICS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top trunk search terms

storage chest413K/yr -2.3%0.3% conv.
trunk268K/yr +25.9%0.1% conv.
storage trunk240K/yr +15.1%0.3% conv.
hope chest116K/yr -0.8%0.2% conv.
cedar chest92K/yr +3.1%0.2% conv.
wooden chest104K/yr -13.7%0.2% conv.
blanket chest97K/yr -10.9%0.4% conv.
storage chest for bedroom90K/yr -10.6%0.3% conv.
storage trunks53K/yr +26.3%0.1% conv.
storage trunks and chests59K/yr -14.8%0.2% conv.

All search terms

Top trunk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOOBRO Toy Box Retro Wooden Look Storage Chest with Safety Hinge Entryway Storage Bench Supports 220 lb 29.9 x 15.7 x 18.9 Inches Toy Chest Organizer Easy Assembly (Rustic Brown) BF75CW01G2

HOOBRO$58.754.6★4,842 rev

VANKILEY 47.2 Storage Chest Extra Large Storage Trunk with 2 Safety Hinges Wooden Storage Bench Shoe Bench 47.2x15.7x19.1 Inch Easy Assembly Storage Bench for Bedroom Living Room entryway(Greige).

VANKILEY$111.934.5★854 rev

HOOBRO Storage Bench 39.3 Retro Wooden Storage Chest Wooden Storage Trunk Toy Chest with Lift Top Multifunctional Entryway Organizer for Entryway Living Room Black and Walnut BH141CW01G1

HOOBRO$72.344.5★835 rev

DINZI LVJ Storage Chest 47.2Wooden Storage Box with 2 Safety Hinges Entryway Shoe Bench with Flip-Top Large Trunk for Living Room Bedroom Easy Assembly Rustic Brown

DINZI LVJ$98.774.6★462 rev

SONGMICS MAZIE Collection - 43 Inches Folding Storage Ottoman Bench Ottoman Foot Rest End of Bed Bench Storage Chest Load 660 lb for Living Room Bedroom Entryway Dark Gray ULSF77K

SONGMICS$41.744.6★28,025 rev

Newest

by launch date

DUMOS 43 Inch Folding Storage Ottoman Bench Large Hidden Storage Chest with Thicker Foam Padded Seat End of Bed Foot Rest Stool for Bedroom Living Room Entryway Load 660 lbs Grey

DUMOS$29.17244 rev

2mo ago

VASAGLE ELLAN Collection - Boho Storage Bench with Rattan Look Storage Chest with Rounded Corners Blanket Chest and Trunk with Seat for Bedroom Entryway Natural Brown ULSB503KC01

VASAGLE$83.372,077 rev

3mo ago

VASAGLE Storage Chest Storage Bench with 2 Fabric Drawers Farmhouse Style for Entryway Bedroom Living Room 15.7 x 39.4 x 19.9 Inches Rustic White and Honey Brown ULSB043W02

VASAGLE$76.96237 rev

4mo ago

Akxomel 37.4 Fluted Storage Chest Wooden Storage Trunk 2 Safety Hinges Oak

Akxomel$96.2921 rev

10mo ago

DINZI LVJ Storage Chest 47.2Wooden Storage Box with 2 Safety Hinges Entryway Shoe Bench with Flip-Top Large Trunk for Living Room Bedroom Easy Assembly Rustic Brown

DINZI LVJ$98.77462 rev

1y ago

What buyers say about trunk

What buyers praise and complain about, mined from review topics.

What buyers love

Storage Capacity13%

“Lots of room”

Strength11%

“It is sturdy”

Assembly/Installation11%

“Easy To Assemble”

Quality-Overall10%

“High quality for price”

Size-Overall9%

“Great fit for my room”

Value For Money8%

“Great deal”

Advertised Vs Actual Product4%

“As advertised”

Design-Overall4%

“Love the design”

Color3%

“Colors are very pretty”

Durability3%

“This cute basket is durable”

What buyers complain about

Quality-Overall9%

“Extremely Low Quality”

Strength9%

“Not sturdy”

Smell9%

“Smells like some chemical”

Size-Overall8%

“Super small”

Assembly/Installation8%

“Assembly is a real pain”

Durability6%

“Doesnt feel durable”

Value For Money4%

“Looks more expensive than it is”

Material Quality3%

“definitely not great material”

Instructions/User Manual/Troubleshooting2%

“Instructions for Code was confusing”

Wood Quality2%

“One piece of the wood was split”

Top return reasons

Size-Overall47%

Color5%

Defective Material/Parts5%

Advertised Vs Actual Product4%

Waist Fit4%

Strength4%

Length3%