Trunk
MaybeThe top 5 products take only 17% of clicks. But buyers convert on only 0.5% of searches, so Trunk is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $1.2M/yr1.9M searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 17%top-5 click share · 63 brands · 168 sellers
Flapen Score
Trunk against its category
The dotted line is the Home & Kitchen average. Past it, Trunk is stronger. Inside it, weaker.
Market
The Trunk market on Amazon at a glance
Shoppers on Amazon United States searched for Trunk 1.9M times last year and spent an estimated $1.2M. The top 5 brands take 47% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $1.2Ma year
- Peak month
- January1.5× the quietest month
- Top search term
- storage chest413K searches a year
02 · Price
A sale here is worth $118.43.
Listings sell for $118.43 on average, from $13.04 to $970.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $118.43 that is $0 to $12K a year per listing.
- Average price
- $118.43above the $15 to $100 sweet spot
- Price range
- $13.04–$970.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #155 within Entryway Furniture. It carries 2,771 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 82%
- Out of stock, average day
- 3.5%
- Average rank
- #155in Entryway Furniture
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 2,771per listing
- Listings tracked
- 116
04 · Newcomers
29 of last year's 36 launches cleared the first-year sales bar.
36 products launched here in the last 12 months. 29 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 36
- Successful launches
- 29Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Trunk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
63 falling
Sellers
168
Top-5 brand share
47%
Top 20: 79%
Top-5 click share
17%
Top 20: 44%
Open market
48%
- Brand 113%
- Brand 212%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 65%
Demand
Trunk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Trunk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- storage chest413K/yr
- trunk268K/yr
- storage trunk240K/yr
- hope chest116K/yr
- cedar chest92K/yr
- wooden chest104K/yr
- blanket chest97K/yr
- storage chest for bedroom90K/yr
- storage trunks53K/yr
- storage trunks and chests59K/yr
Reviews and returns
What reviews say buyers love and hate about Trunk
We read the reviews and the return reasons for every product selling here.
“Extremely Low Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trunk questions
Answered from the same tracked data.









