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Trunk

Maybe

The top 5 products take only 17% of clicks. But buyers convert on only 0.5% of searches, so Trunk is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$1.2M/yr1.9M searches / yr
90-day growth
+3.9%search demand this quarter
Competition
17%top-5 click share · 63 brands · 168 sellers

Flapen Score

Trunk against its category

The dotted line is the Home & Kitchen average. Past it, Trunk is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trunk market on Amazon at a glance

Shoppers on Amazon United States searched for Trunk 1.9M times last year and spent an estimated $1.2M. The top 5 brands take 47% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
0.5%
Market size, estimated
$1.2Ma year
Peak month
January1.5× the quietest month
Top search term
storage chest413K searches a year

02 · Price

A sale here is worth $118.43.

Listings sell for $118.43 on average, from $13.04 to $970.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $118.43 that is $0 to $12K a year per listing.

Average price
$118.43above the $15 to $100 sweet spot
Price range
$13.04–$970.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #155 within Entryway Furniture. It carries 2,771 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
3.5%
Average rank
#155in Entryway Furniture
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,771per listing
Listings tracked
116

04 · Newcomers

29 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 29 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
29Amazon's first-year sales bar
Average brand age
38 months

Products

Top Trunk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

63 falling

Sellers

168

Top-5 brand share

47%

Top 20: 79%

Top-5 click share

17%

Top 20: 44%

Open market

48%

  • Brand 113%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Trunk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Trunk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • storage chest413K/yr
  • trunk268K/yr
  • storage trunk240K/yr
  • hope chest116K/yr
  • cedar chest92K/yr
  • wooden chest104K/yr
  • blanket chest97K/yr
  • storage chest for bedroom90K/yr
  • storage trunks53K/yr
  • storage trunks and chests59K/yr

Reviews and returns

What reviews say buyers love and hate about Trunk

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Storage Capacity”
9%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Extremely Low Quality”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Trunk questions

Answered from the same tracked data.