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Truck Blanket

Fail

Shoppers spend an estimated $32K a year here, so Truck Blanket is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$32K/yr46K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
40%top-5 click share · 39 brands · 42 sellers

Flapen Score

Truck Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Truck Blanket is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Truck Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Truck Blanket 46K times last year and spent an estimated $32K. The top 5 brands take 44% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
3.2%
Market size, estimated
$32Ka year
Peak month
December4.2× the quietest month
Top search term
truck blanket16K searches a year

02 · Price

A sale here is worth $21.47.

Listings sell for $21.47 on average, from $9.92 to $64.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.47 that is $0 to $2K a year per listing.

Average price
$21.47inside the $15 to $100 sweet spot
Price range
$9.92–$64.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,288 within Kids' Bedding. It carries 2,112 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
3.4%
Average rank
#1,288in Kids' Bedding
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
2,112per listing
Listings tracked
44

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Truck Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

39 falling

Sellers

42

Top-5 brand share

44%

Top 20: 82%

Top-5 click share

40%

Top 20: 79%

Open market

51%

  • Brand 113%
  • Brand 211%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Truck Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Truck Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • truck blanket16K/yr
  • construction blanket11K/yr
  • construction blanket for boys8K/yr
  • excavator blanket6K/yr
  • truck blanket for toddler boys5K/yr

Reviews and returns

What reviews say buyers love and hate about Truck Blanket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Brightness/Shine/Glow”
3.0%of orders come back
“Not as glowy”
A buyer, on “Brightness/Shine/Glow”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Truck Blanket questions

Answered from the same tracked data.