Truck Blanket
FailShoppers spend an estimated $32K a year here, so Truck Blanket is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $32K/yr46K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 40%top-5 click share · 39 brands · 42 sellers
Flapen Score
Truck Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Truck Blanket is stronger. Inside it, weaker.
Market
The Truck Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Truck Blanket 46K times last year and spent an estimated $32K. The top 5 brands take 44% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $32Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- truck blanket16K searches a year
02 · Price
A sale here is worth $21.47.
Listings sell for $21.47 on average, from $9.92 to $64.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.47 that is $0 to $2K a year per listing.
- Average price
- $21.47inside the $15 to $100 sweet spot
- Price range
- $9.92–$64.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,288 within Kids' Bedding. It carries 2,112 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 93%
- Out of stock, average day
- 3.4%
- Average rank
- #1,288in Kids' Bedding
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 2,112per listing
- Listings tracked
- 44
04 · Newcomers
1 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Truck Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
39 falling
Sellers
42
Top-5 brand share
44%
Top 20: 82%
Top-5 click share
40%
Top 20: 79%
Open market
51%
- Brand 113%
- Brand 211%
- Brand 39%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Truck Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Truck Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- truck blanket16K/yr
- construction blanket11K/yr
- construction blanket for boys8K/yr
- excavator blanket6K/yr
- truck blanket for toddler boys5K/yr
Reviews and returns
What reviews say buyers love and hate about Truck Blanket
We read the reviews and the return reasons for every product selling here.
“Not as glowy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Truck Blanket questions
Answered from the same tracked data.









