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Trolls Birthday Party Supplies

Maybe

Products sell for $20.73 on average, inside the sweet spot. But the products selling today already average 4.7★, so Trolls Birthday Party Supplies is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$143K/yr215K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
36%top-5 click share · 22 brands · 39 sellers

Flapen Score

Trolls Birthday Party Supplies against its category

The dotted line is the Home & Kitchen average. Past it, Trolls Birthday Party Supplies is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trolls Birthday Party Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Trolls Birthday Party Supplies 215K times last year and spent an estimated $143K. The top 5 brands take 70% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
3.2%
Market size, estimated
$143Ka year
Peak month
August3.1× the quietest month
Top search term
trolls birthday party decorations127K searches a year

02 · Price

A sale here is worth $20.73.

Listings sell for $20.73 on average, from $5.77 to $256.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $20.73 that is $2K to $5K a year per listing.

Average price
$20.73inside the $15 to $100 sweet spot
Price range
$5.77–$256.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #4,779 within Party Packs. It carries 548 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#4,779in Party Packs
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
548per listing
Listings tracked
37

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Trolls Birthday Party Supplies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

$0$6K$11K$17K$23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

39

Est. top-5 brand share

70%

Top 20: 99%

Est. top-5 click share

36%

Top 20: 83%

Open market

25%

  • Unique29%
  • Anagram15%
  • Mzeyapo11%
  • DREAMWORKS TROLLS10%
  • LUV HER5%
  • DecoPac5%

Demand

Trolls Birthday Party Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.1×

Search terms

Top Trolls Birthday Party Supplies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • trolls birthday party decorations127K/yr
  • trolls party decorations30K/yr
  • trolls birthday12K/yr
  • trolls birthday decorations9K/yr
  • trolls party8K/yr
  • trolls decorations9K/yr
  • trolls pinata5K/yr
  • trolls birthday party5K/yr
  • trolls party supplies6K/yr
  • trolls birthday banner4K/yr

Reviews and returns

What reviews say buyers love and hate about Trolls Birthday Party Supplies

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
14%of negative reviews mention “Size-Overall”
2.2%of orders come back
“These ballons are not at all 12 inches”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Trolls Birthday Party Supplies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data