Trick Candles for Birthday Cakes

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

150K

Growth, 90 days vs prior 90

-2.8%

Conversion, latest week

6.1%

Market size, estimated

$78Ka year

Peak month

September2.3× the quietest month

Top search term

trick candles33K searches a year

Listings sell for $8.56 on average, from $4.01 to $15.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.56 that is $856 to $2K a year per listing.

Average price

$8.56under the $15 to $100 sweet spot

Price range

$4.01–$15.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$856–$2K

Returns

1.1%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #553 within Candles. It carries 670 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

88%

Out of stock, average day

10.9%

Average rank

#553in Candles

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

670per listing

Listings tracked

25

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months