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Tree Lamp

Maybe

The top 5 brands take only 36% of clicks. But buyers convert on only 0.8% of searches, so Tree Lamp is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$262K/yr612K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
23%top-5 click share · 54 brands · 71 sellers

Flapen Score

Tree Lamp against its category

The dotted line is the Home & Kitchen average. Past it, Tree Lamp is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tree Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Tree Lamp 612K times last year and spent an estimated $262K. The top 5 brands take 36% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 612K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.

Searches, last 12 months
612K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
0.8%
Market size, estimated
$262Ka year
Peak month
January2.0× the quietest month
Top search term
tree lamp121K searches a year

02 · Price

A sale here is worth $56.39.

Listings sell for $56.39 on average, from $12.95 to $180.46. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $56.39 that is $6K to $14K a year per listing.

Average price
$56.39inside the $15 to $100 sweet spot
Price range
$12.95–$180.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #443 within Artificial Trees. It carries 1,405 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
96%
Out of stock, average day
10.8%
Average rank
#443in Artificial Trees
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,405per listing
Listings tracked
81

04 · Newcomers

5 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Tree Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

54 falling

Sellers

71

Top-5 brand share

36%

Top 20: 71%

Top-5 click share

23%

Top 20: 53%

Open market

59%

  • Brand 111%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Tree Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Tree Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tree lamp121K/yr
  • birch tree65K/yr
  • fake tree with lights18K/yr
  • birch tree with lights108K/yr
  • artificial tree with lights21K/yr
  • lighted birch trees for indoor decor45K/yr
  • lighted birch tree43K/yr
  • lighted willow tree17K/yr
  • tree lamps9K/yr
  • birch tree decor13K/yr

Reviews and returns

What reviews say buyers love and hate about Tree Lamp

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Durability”
4.0%of orders come back
“Easy to break”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Tree Lamp questions

Answered from the same tracked data.