Is tree lamp profitable to sell on Amazon United States?

The niche generates $262K/yr across 81 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the tree lamp niche?

54 brands and 71 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in tree lamp?

Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 4.0%.

When does demand for tree lamp peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the tree lamp niche?

Listings span $12.95–$180.46; the average listing price is $56.39 (sweet spot $15–$100). The average incumbent carries 1,405 reviews — the moat a new listing must climb.

tree lamp

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Competition

Great23%

top-5 click share — an open shelf

Avg price

Great$56.39

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,404.91

avg incumbent reviews — the moat a new listing must climb

Price range

Good$12.95–$180.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$262K

$262K/yr · 612K searches

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Growth

Bad-28.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, tree lamp is a $262K/yr Amazon United States market (612K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

tree lamp market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $564K–$705K; units × avg price
Conversion rate: 0.8%
Avg BSR: #443
Page quality: 0%
Prime: 96%
Sponsored: 98%
Out of stock: 10.8%
Avg brand age: 34 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

54 falling

Sellers

Top-5 brand share

36%

Top 20: 71%

Top-5 click share

23%

Top 20: 53%

Open market

59%

Govee11%
PXBNIUYA8%
LITBLOOM6%
LIGHTSHARE6%
TNELTUEB5%
OYEARS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.1% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top tree lamp search terms

tree lamp121K/yr -4.6%0.5% conv.
birch tree65K/yr -23.9%0.7% conv.
fake tree with lights18K/yr -6.8%0.3% conv.
birch tree with lights108K/yr -71.0%1.2% conv.
artificial tree with lights21K/yr -28.0%0.4% conv.
lighted birch trees for indoor decor45K/yr -53.1%0.8% conv.
lighted birch tree43K/yr -40.2%1.0% conv.
lighted willow tree17K/yr +20.2%0.3% conv.
tree lamps9K/yr -5.0%0.4% conv.
birch tree decor13K/yr -23.3%0.2% conv.

All search terms

Top tree lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Govee Tree Floor Lamp with 3 Rotatable Lights Compatible with Matter

Govee$135.294.7★566 rev

PXBNIUYA Room Decor 20 108 LED Tabletop Bonsai Tree Light DIY Artificial Tree Lamp Battery/USB Operated Aesthetic Lamps for Living Room Bedroom Christmas Home Gifts House Decor (Warm White)

PXBNIUYA$17.514.2★4,733 rev

Olive Trees Artificial Indoor 6Ft Tall Faux Plants Large Fake Olivos Tree

TNELTUEB$84.654.4★71 rev

LITBLOOM Lighted Birch Twig Tree with Fairy Lights 4FT 200 LED Lights for Indoor Outdoor Home Christmas Holiday Decoration

LITBLOOM$51.304.4★2,469 rev

Timeflies Touch Table Lamp with Tree Shadow Projection 3-Level Dimmable Black Metal Shadow Lamp Vintage Bedside Night Light for Bedroom Living Room Kids Room Small Space Home Decor Accent Lamp

Timeflies$29.824.4★2,908 rev

Newest

by launch date

TNELTUEB 6FT Artificial Olive Tree Indoor with Lights & Planter Realistic Faux Olive Trees with Lifelike Fruits for Living Room Decor Tall Fake Silk Plants for Modern Home Office

TNELTUEB$72.29133 rev

4mo ago

Paper Birch Tree (Betula papyrifera) Live Trees | Iconic White Bark Landscape Tree | Cold Hardy Ornamental Shade Tree (2 Trees)

CZ Grain$28.819 rev

4mo ago

5FT Faux Olive Tree w Lights Planter & Wood Trunk Artificial Indoor Decor

SGUVK$45.3817 rev

8mo ago

Verinatural Artificial Olive Tree Faux Plants Indoor - 5FT Tall Fake Tree with Remote LED Spotlights Cylinder Round White Planter - for Modern Home Office Living Room Floor Display VN214

VeriNatural$66.1864 rev

9mo ago

4000LM LED Tree Floor Lamp 36W Super Bright Reading Lamp with Remote Dimmable Tall Standing Light with 3 Rotatable Heads & 6 Color Temperatures Modern Floor Lamps for Living Room Bedroom Office

FANDBO$52.1266 rev

9mo ago

What buyers say about tree lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow26%

“Bright and Vibrant”

Assembly/Installation11%

“Ease of assembly”

Quality-Overall9%

“Amazing quality”

Design-Overall8%

“The craftsmanship is beautiful”

Value For Money6%

“Excellent value”

Color6%

“The colors are vibrant”

Advertised Vs Actual Product4%

“As Described”

Size-Overall3%

“Fits perfect in my living room”

Strength2%

“The base seems very sturdy”

Ease Of Use2%

“Easy Peasy”

What buyers complain about

Durability11%

“Easy to break”

Quality-Overall11%

“Overpriced for the quality”

Brightness/Shine/Glow8%

“Not as bright as you think”

Value For Money7%

“Its not the cheapest”

Size-Overall6%

“Too small”

Functionality-Overall4%

“not functional”

Advertised Vs Actual Product4%

“False advertisement”

Color4%

“they're very green”

Assembly/Installation3%

“Assembly screws are tiny”

Strength3%

“Not extremely sturdy”

Top return reasons

Brightness/Shine/Glow19%

Size-Overall14%

Advertised Vs Actual Product11%

Defective Material/Parts7%

Functionality-Overall6%

Quality-Overall6%