treasure map
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Good$12.95avg listing price — sweet spot $15–$100
Review moat
Good1,266.06avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$4.30–$28.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+20.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$58K$58K/yr · 76K searches
According to Flapen's Amazon United States niche tracking, treasure map is a $58K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
treasure map market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $52K–$65K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #3,135
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
31
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
23%
- Beistle37%
- Gejoy11%
- Tegeme11%
- Bargain Paradise7%
- SSZS6%
- TEETOOKEA6%
Demand
Weekly Amazon search volume, last 31 weeks — +20.0% search growth over the last 90 days.Top treasure map search terms
- treasure map28K/yr
- pirate map21K/yr
- treasure map paper9K/yr
- treasure maps for kids11K/yr
- pirate treasure map8K/yr
Top treasure map products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Plastic Treasure Map Party Accessory (1 count) (1/Pkg)
Beistle$5.134.6★5,292 rev
Gejoy Detailed Pirate Treasure Map Vintage Gold Secret Sea Historical Theme Party Accessory Compass Necklace Plastic Coins Toy Pirate Theme Party Supplies
Gejoy$7.744.5★820 rev
4 Pcs Pirate Treasure Map Poster Vintage Polyester 17.7 x 13 in
Tegeme$7.844.5★257 rev
50 Pirate Scrolls Vintage Paper | Burned Edge Aged Paper | For Creating Treasure Map Timeless Writing Drawing Scrapbooking Projects | Ink Jet and Laser Printer Friendly | 8.5 x 11 Inch (50 Sheets)
Bargain Paradise$7.824.7★8,965 rev
Pirate Monocular Telescope with Treasure Map Pocket Compass - Collapsible Spyglass for Party Accessory Set
SSZS$28.244.7★221 rev
Newest
by launch date
Pirate Treasure Map Backdrop 71x43 inches Large Vintage Gold Secret Sea Photography Background for Pirate Theme Party Decorations Seamless Thick Polyester Fabric Banner for Carnival Birthday Event
Bafode$6.833 rev
Kosiz 12 Pcs Giant Treasure Island Map Sticker Scenes Include 12 Backgrounds and Sticker Sheets Pirate Map Pirate Party Activity for Kids
Kosiz$21.385 rev
National Geographic Pirate Adventure Activity Kit Dig for Treasure Make a Pirate Hat & Map Includes Spyglass Compass Replica Doubloon & Pyrite STEM Toys Telescope for Kids
Blue Marble$19.35214 rev
Harloon 50 Pcs Vintage Old Looking Cotton Watercolor Paper Cardstock Blank 200 GSM Thick Antiqued Deckle Edge Virgin Paper for Drawing Writing Printing Invitations Greeting (4x6 Inch)
Harloon$10.63450 rev
Vintage Stationery Paper 60 Sheets 8.5 x 11 Letter Size Double-Sided Aged Antique Printer Paper for Writing Invitations Certificates Diplomas Awards Resumes Crafts
TEETOOKEA$5.96587 rev
Trending
90-day click momentumPirate Treasure Map Backdrop 71x43 inches Large Vintage Gold Secret Sea Photography Background for Pirate Theme Party Decorations Seamless Thick Polyester Fabric Banner for Carnival Birthday Event
Bafode$6.833.6★
Kosiz 12 Pcs Giant Treasure Island Map Sticker Scenes Include 12 Backgrounds and Sticker Sheets Pirate Map Pirate Party Activity for Kids
Kosiz$21.385.0★
Harloon 50 Pcs Vintage Old Looking Cotton Watercolor Paper Cardstock Blank 200 GSM Thick Antiqued Deckle Edge Virgin Paper for Drawing Writing Printing Invitations Greeting (4x6 Inch)
Harloon$10.634.7★
Vintage Stationery Paper 60 Sheets 8.5 x 11 Letter Size Double-Sided Aged Antique Printer Paper for Writing Invitations Certificates Diplomas Awards Resumes Crafts
TEETOOKEA$5.964.8★
Dronside 177 Pieces Kids Pirate Treasure Chest Treasure Hunt Kit Lockable Vintage Treasure Chest Toy Set Gold Plastic Compass Pirate Map for Halloween Themed Cosplay Party Favors
Dronside$18.944.4★
What buyers say about treasure map
What buyers praise and complain about, mined from review topics.What buyers love
“higher quality than I was expecting”
“Beautiful Paper”
“Fun for kids”
“Better than expected”
“Super cute in a scroll form with a ribbon around it”
“Huge size, clear appearance to follow the trail to the treasure”
“the color is perfect for my needs”
“This paper worked great for printing out DND game sheets”
“Exactly what I needed to make old wanted posters”
“Overall, its a creative and exciting activity kit that sparks curiosity and adventure — just wish the materials felt a little more sturdy”
What buyers complain about
“quality bad and fragile”
“it was large”
“The spy glass does not work”
“the pages feel very thin”
“Oily and smelly”
“It seems defective not sure how to get it replaced”
“That said, some of the plastic accessories felt a bit cheap and lightweight, especially the spyglass and compass”
“was broken before March”
“the pages feel very thin”
“too stiff for a toddler to operate”
Top return reasons
Common questions
- Is treasure map profitable to sell on Amazon United States?
- The niche generates $58K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the treasure map niche?
- 15 brands and 31 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in treasure map?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Functionality-Overall. The return rate is 2.7%.
- What does it cost to enter the treasure map niche?
- Listings span $4.30–$28.24; the average listing price is $12.95 (sweet spot $15–$100). The average incumbent carries 1,266 reviews — the moat a new listing must climb.