Treasure Chest

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $841K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+18.9%

Conversion, latest week

1.8%

Market size, estimated

$841Ka year

Peak month

August1.8× the quietest month

Top search term

treasure chest731K searches a year

Listings sell for $21.61 on average, from $7.91 to $41.26. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $21.61 that is $16K to $22K a year per listing.

Average price

$21.61inside the $15 to $100 sweet spot

Price range

$7.91–$41.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$16K–$22K

Returns

1.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,164 within Kids' Furniture. It carries 626 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#1,164in Kids' Furniture

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

626per listing

Listings tracked

55

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

38 months