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Trays for Eating

Fail

Demand is soft, at -8.3% this quarter, so Trays for Eating is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$97K/yr134K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
30%top-5 click share · 38 brands · 47 sellers

Flapen Score

Trays for Eating against its category

The dotted line is the Home & Kitchen average. Past it, Trays for Eating is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trays for Eating market on Amazon at a glance

Shoppers on Amazon United States searched for Trays for Eating 134K times last year and spent an estimated $97K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
2.8%
Market size, estimated
$97Ka year
Peak month
December2.0× the quietest month
Top search term
trays for eating120K searches a year

02 · Price

A sale here is worth $26.37.

Listings sell for $26.37 on average, from $4.44 to $146.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.37 that is $0 to $3K a year per listing.

Average price
$26.37inside the $15 to $100 sweet spot
Price range
$4.44–$146.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #192 within Game & Recreation Room Furniture. It carries 4,103 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#192in Game & Recreation Room Furniture
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
4,103per listing
Listings tracked
56

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Trays for Eating products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

47

Top-5 brand share

52%

Top 20: 88%

Top-5 click share

30%

Top 20: 73%

Open market

44%

  • Brand 120%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 54%
  • Brand 64%

Demand

Trays for Eating search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Trays for Eating search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trays for eating120K/yr
  • couch food tray12K/yr
  • meal trays for eating on couch3K/yr

Reviews and returns

What reviews say buyers love and hate about Trays for Eating

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Big”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Trays for Eating questions

Answered from the same tracked data.