Tray Decor
MaybeThe top 5 products take only 30% of clicks. But demand is soft, at -4.0% this quarter, so Tray Decor is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $409K/yr1.5M searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 30%top-5 click share · 39 brands · 50 sellers
Flapen Score
Tray Decor against its category
The dotted line is the Home & Kitchen average. Past it, Tray Decor is stronger. Inside it, weaker.
Market
The Tray Decor market on Amazon at a glance
Shoppers on Amazon United States searched for Tray Decor 1.5M times last year and spent an estimated $409K. The top 5 brands take 54% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $409K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $409Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- plastic tray247K searches a year
02 · Price
A sale here is worth $13.70.
Listings sell for $13.70 on average, from $3.68 to $37.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $13.70 that is $3K to $7K a year per listing.
- Average price
- $13.70under the $15 to $100 sweet spot
- Price range
- $3.68–$37.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Holders & Dispensers. It carries 1,648 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #219in Holders & Dispensers
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,648per listing
- Listings tracked
- 56
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Tray Decor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
39 falling
Sellers
50
Top-5 brand share
54%
Top 20: 83%
Top-5 click share
30%
Top 20: 64%
Open market
42%
- Brand 129%
- Brand 210%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
Tray Decor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Tray Decor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plastic tray247K/yr
- small tray151K/yr
- wooden trays for decor179K/yr
- plastic trays114K/yr
- cafeteria trays92K/yr
- decor tray77K/yr
- lunch tray60K/yr
- bandeja decorativa para la sala36K/yr
- kitchen counter tray58K/yr
- tray for kitchen counter80K/yr
Reviews and returns
What reviews say buyers love and hate about Tray Decor
We read the reviews and the return reasons for every product selling here.
“the size is not as stated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tray Decor questions
Answered from the same tracked data.









