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Tray Decor

Maybe

The top 5 products take only 30% of clicks. But demand is soft, at -4.0% this quarter, so Tray Decor is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$409K/yr1.5M searches / yr
90-day growth
-4.0%search demand this quarter
Competition
30%top-5 click share · 39 brands · 50 sellers

Flapen Score

Tray Decor against its category

The dotted line is the Home & Kitchen average. Past it, Tray Decor is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tray Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Tray Decor 1.5M times last year and spent an estimated $409K. The top 5 brands take 54% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $409K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
1.9%
Market size, estimated
$409Ka year
Peak month
November1.5× the quietest month
Top search term
plastic tray247K searches a year

02 · Price

A sale here is worth $13.70.

Listings sell for $13.70 on average, from $3.68 to $37.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $13.70 that is $3K to $7K a year per listing.

Average price
$13.70under the $15 to $100 sweet spot
Price range
$3.68–$37.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Holders & Dispensers. It carries 1,648 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#219in Holders & Dispensers
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,648per listing
Listings tracked
56

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Tray Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

50

Top-5 brand share

54%

Top 20: 83%

Top-5 click share

30%

Top 20: 64%

Open market

42%

  • Brand 129%
  • Brand 210%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Tray Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KBlack Friday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Tray Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic tray247K/yr
  • small tray151K/yr
  • wooden trays for decor179K/yr
  • plastic trays114K/yr
  • cafeteria trays92K/yr
  • decor tray77K/yr
  • lunch tray60K/yr
  • bandeja decorativa para la sala36K/yr
  • kitchen counter tray58K/yr
  • tray for kitchen counter80K/yr

Reviews and returns

What reviews say buyers love and hate about Tray Decor

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
4.2%of orders come back
“the size is not as stated”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Tray Decor questions

Answered from the same tracked data.