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Travel Neck Pillow That You Stuff with Clothes

Fail

The top 5 products take 84% of clicks, so Travel Neck Pillow That You Stuff with Clothes is a Fail.

Flapen Score
32
32 / 100
Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 49
Market size
$61K/yr122K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
84%top-5 click share · 8 brands · 10 sellers

Flapen Score

Travel Neck Pillow That You Stuff with Clothes against its category

The dotted line is the Home & Kitchen average. Past it, Travel Neck Pillow That You Stuff with Clothes is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Neck Pillow That You Stuff with Clothes market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Neck Pillow That You Stuff with Clothes 122K times last year and spent an estimated $61K. The top 5 brands take 91% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
4.0%
Market size, estimated
$61Ka year
Peak month
July1.6× the quietest month
Top search term
stuffable neck pillow for travel46K searches a year

02 · Price

A sale here is worth $12.50.

Listings sell for $12.50 on average, from $7.90 to $19.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.50 that is $3K to $6K a year per listing.

Average price
$12.50under the $15 to $100 sweet spot
Price range
$7.90–$19.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #245 within Bed Pillows & Positioners. It carries 272 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#245in Bed Pillows & Positioners
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
272per listing
Listings tracked
10

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Travel Neck Pillow That You Stuff with Clothes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

10

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

6%

  • Brand 137%
  • Brand 224%
  • Brand 318%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 6%)

Demand

Travel Neck Pillow That You Stuff with Clothes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Travel Neck Pillow That You Stuff with Clothes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stuffable neck pillow for travel46K/yr
  • stuffable travel pillow16K/yr
  • stuffable neck pillow16K/yr
  • packable neck pillow10K/yr
  • fillable neck pillows for travel6K/yr
  • stuffable travel neck pillow10K/yr
  • neck pillow stuffable5K/yr
  • fillable neck pillow5K/yr
  • empty neck pillows for travel3K/yr
  • packable neck pillow airplane3K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Neck Pillow That You Stuff with Clothes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Storage Capacity”
16%of negative reviews mention “Comfort-Overall”
5.2%of orders come back
“It wasnt the most comfortable neck pillow”
A buyer, on “Comfort-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Travel Neck Pillow That You Stuff with Clothes questions

Answered from the same tracked data.