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Travel Kettle

Maybe

Products sell for $28.14 on average, inside the sweet spot. But demand is soft, at -9.6% this quarter, so Travel Kettle is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 49
Market size
$1.0M/yr1.4M searches / yr
90-day growth
-9.6%search demand this quarter
Competition
49%top-5 click share · 28 brands · 54 sellers

Flapen Score

Travel Kettle against its category

The dotted line is the Home & Kitchen average. Past it, Travel Kettle is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Kettle market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Kettle 1.4M times last year and spent an estimated $1.0M. The top 5 brands take 59% of clicks. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
2.7%
Market size, estimated
$1.0Ma year
Peak month
December1.6× the quietest month
Top search term
travel kettle290K searches a year

02 · Price

A sale here is worth $28.14.

Listings sell for $28.14 on average, from $13.83 to $45.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $28.14 that is $28K to $35K a year per listing.

Average price
$28.14inside the $15 to $100 sweet spot
Price range
$13.83–$45.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$28K–$35K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #123 within Coffee, Tea & Espresso. It carries 1,152 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#123in Coffee, Tea & Espresso
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,152per listing
Listings tracked
34

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Travel Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

54

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

49%

Top 20: 87%

Open market

36%

  • Brand 116%
  • Brand 214%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 65%

Demand

Travel Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Travel Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel kettle290K/yr
  • portable kettle217K/yr
  • travel electric kettle118K/yr
  • portable electric kettle118K/yr
  • portable kettle for travel72K/yr
  • travel tea kettle67K/yr
  • portable tea kettle67K/yr
  • travel kettle electric small49K/yr
  • portable water boiler49K/yr
  • battery powered kettle42K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Kettle

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Portability”
15%of negative reviews mention “Durability”
6.5%of orders come back
“Broke on first use”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Travel Kettle questions

Answered from the same tracked data.