Travel Kettle
MaybeProducts sell for $28.14 on average, inside the sweet spot. But demand is soft, at -9.6% this quarter, so Travel Kettle is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 4956
- Market size
- $1.0M/yr1.4M searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 49%top-5 click share · 28 brands · 54 sellers
Flapen Score
Travel Kettle against its category
The dotted line is the Home & Kitchen average. Past it, Travel Kettle is stronger. Inside it, weaker.
Market
The Travel Kettle market on Amazon at a glance
Shoppers on Amazon United States searched for Travel Kettle 1.4M times last year and spent an estimated $1.0M. The top 5 brands take 59% of clicks. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $1.0Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- travel kettle290K searches a year
02 · Price
A sale here is worth $28.14.
Listings sell for $28.14 on average, from $13.83 to $45.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $28.14 that is $28K to $35K a year per listing.
- Average price
- $28.14inside the $15 to $100 sweet spot
- Price range
- $13.83–$45.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $28K–$35K
- Returns
- 6.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #123 within Coffee, Tea & Espresso. It carries 1,152 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #123in Coffee, Tea & Espresso
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 1,152per listing
- Listings tracked
- 34
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Travel Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
54
Top-5 brand share
59%
Top 20: 93%
Top-5 click share
49%
Top 20: 87%
Open market
36%
- Brand 116%
- Brand 214%
- Brand 312%
- Brand 410%
- Brand 58%
- Brand 65%
Demand
Travel Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
Search terms
Top Travel Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel kettle290K/yr
- portable kettle217K/yr
- travel electric kettle118K/yr
- portable electric kettle118K/yr
- portable kettle for travel72K/yr
- travel tea kettle67K/yr
- portable tea kettle67K/yr
- travel kettle electric small49K/yr
- portable water boiler49K/yr
- battery powered kettle42K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Kettle
We read the reviews and the return reasons for every product selling here.
“Broke on first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Kettle questions
Answered from the same tracked data.









