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Transportation Birthday Party Supplies

Fail

Shoppers spend an estimated $10K a year here, so Transportation Birthday Party Supplies is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$10K/yr18K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
46%top-5 click share · 25 brands · 29 sellers

Flapen Score

Transportation Birthday Party Supplies against its category

The dotted line is the Home & Kitchen average. Past it, Transportation Birthday Party Supplies is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Transportation Birthday Party Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Transportation Birthday Party Supplies 18K times last year and spent an estimated $10K. The top 5 brands take 51% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
4.3%
Market size, estimated
$10Ka year
Peak month
September3.2× the quietest month
Top search term
vehicle birthday party decorations7K searches a year

02 · Price

A sale here is worth $12.80.

Listings sell for $12.80 on average, from $4.30 to $25.53. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $12.80 that is $0 to $1K a year per listing.

Average price
$12.80under the $15 to $100 sweet spot
Price range
$4.30–$25.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #3,535 within Party Packs. It carries 265 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#3,535in Party Packs
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
265per listing
Listings tracked
32

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Transportation Birthday Party Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

29

Top-5 brand share

51%

Top 20: 96%

Top-5 click share

46%

Top 20: 88%

Open market

44%

  • Brand 114%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Transportation Birthday Party Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.2×

Search terms

Top Transportation Birthday Party Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vehicle birthday party decorations7K/yr
  • transportation birthday5K/yr
  • transportation party decorations4K/yr
  • transportation birthday party decorations2K/yr
  • transportation birthday party supplies573/yr

Reviews and returns

What reviews say buyers love and hate about Transportation Birthday Party Supplies

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Inflation/Deflation”
3.6%of orders come back
“it takes less than 2 hours for them to become not fully inflated”
A buyer, on “Inflation/Deflation”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Transportation Birthday Party Supplies questions

Answered from the same tracked data.