Traffic Light

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $366K a year.

Searches, last 12 months

407K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

1.5%

Market size, estimated

$366Ka year

Peak month

December1.5× the quietest month

Top search term

traffic light142K searches a year

Listings sell for $59.58 on average, from $10.38 to $228.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $59.58 that is $6K to $15K a year per listing.

Average price

$59.58inside the $15 to $100 sweet spot

Price range

$10.38–$228.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$6K–$15K

Returns

4.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #601 within Kids' Room Décor. It carries 252 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

94%

Out of stock, average day

4.7%

Average rank

#601in Kids' Room Décor

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

252per listing

Listings tracked

34

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months