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Tractor Blanket

Fail

Shoppers spend an estimated $26K a year here, so Tractor Blanket is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$26K/yr52K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
45%top-5 click share · 25 brands · 38 sellers

Flapen Score

Tractor Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Tractor Blanket is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tractor Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Tractor Blanket 52K times last year and spent an estimated $26K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
2.2%
Market size, estimated
$26Ka year
Peak month
December6.4× the quietest month
Top search term
john deere blanket21K searches a year

02 · Price

A sale here is worth $22.74.

Listings sell for $22.74 on average, from $12.29 to $49.19. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $22.74 that is $0 to $2K a year per listing.

Average price
$22.74inside the $15 to $100 sweet spot
Price range
$12.29–$49.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #2,281 within Throws. It carries 961 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
9.0%
Average rank
#2,281in Throws
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
961per listing
Listings tracked
32

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Tractor Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

38

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

45%

Top 20: 84%

Open market

37%

  • Brand 127%
  • Brand 210%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Tractor Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Tractor Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • john deere blanket21K/yr
  • tractor blanket22K/yr
  • tractor blanket for boys10K/yr

Reviews and returns

What reviews say buyers love and hate about Tractor Blanket

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Thickness”
1.9%of orders come back
“I was thinking it was going to be thicker”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tractor Blanket questions

Answered from the same tracked data.