toy story towel
Worth a lookShows low returns (0.8%), but a small market ($35K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.78avg listing price — sweet spot $15–$100
Price range
Great$13.24–$37.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+77.7%90-day search growth — must beat 0% to launch
Review moat
Great495.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$35K$35K/yr · 57K searches
According to Flapen's Amazon United States niche tracking, toy story towel is a $35K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 54/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
toy story towel market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $33K–$44K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #603
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 95%
- Out of stock
- 21.1%
- Avg brand age
- 23 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
4%
- Disney34%
- Jay Franco26%
- Get Trend19%
- LPAIWXY9%
- TOY STORY4%
- Disney Store3%
- Open — no brand owns it (3 brands, 4%)
Demand
Weekly Amazon search volume, last 8 weeks — +77.7% search growth over the last 90 days.Top toy story towel search terms
- toy story towel21K/yr
- toy story beach towel16K/yr
- toy story towels for boys5K/yr
- buzz lightyear towel5K/yr
- toy story hooded towel5K/yr
- toy story bath towel5K/yr
Top toy story towel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Toy Story Woody Buzz Lightyear Boys UPF 50+ Swim Trunks Shorts Bathing Suit for Toddler and Big Kids Blue
Disney$16.484.9★14 rev
Disney Pixar Toy Story Bath Towels with Hood for Boys Ages 2-6 Buzz Lightyear Soft and Absorbent Hooded Cotton Beach Towel Wrap Swimming Pool Poncho Gifts for Boys (Multi Buzz Lightyear)
Get Trend$27.394.8★147 rev
Jay Franco Beach Towel - 100% Cotton Kids Super Soft Absorbent Bath Towel 28 x 58 Inch Lightweight for Travel Official Licensed Product Multi - Toy Story
Jay Franco$23.304.2★39 rev
Jay Franco Kids Beach Towel - 100% Cotton Super Soft Absorbent Bath Towel 28 x 58 Inch Lightweight for Travel Official Licensed Product Blue - Toy Story
Jay Franco$22.954.6★264 rev
LPAIWXY 5 Movie Series Beach Towels Soft & Absorbent for Kids Fans Pool Or Beach-5 Movie Series Gift & Quick Dry Large Beach Towel for Adults Women Men
LPAIWXY$17.583.6★12 rev
Newest
by launch date
LPAIWXY 5 Movie Series Beach Towels Soft & Absorbent for Kids Fans Pool Or Beach-5 Movie Series Gift & Quick Dry Large Beach Towel for Adults Women Men
LPAIWXY$17.4014 rev
LPAIWXY Movie Series Beach Towels Soft & Absorbent for Kids Fans Pool Or Beach- Movie Series Gift & Quick Dry Large Beach Towel for Adults Women Men
LPAIWXY$17.602 rev
Disney Toy Story Towel Woody and Buzz Lightyear Boys Towel Hooded Kids Towels One Size
Disney$37.0118 rev
LPAIWXY 5 Movie Series Beach Towels Soft & Absorbent for Kids Fans Pool Or Beach-5 Movie Series Gift & Quick Dry Large Beach Towel for Adults Women Men
LPAIWXY$17.5812 rev
Jay Franco Beach Towel - 100% Cotton Kids Super Soft Absorbent Bath Towel 28 x 58 Inch Lightweight for Travel Official Licensed Product Multi - Toy Story
Jay Franco$23.3039 rev
Trending
90-day click momentumLPAIWXY Movie Series Beach Towels Soft & Absorbent for Kids Fans Pool Or Beach- Movie Series Gift & Quick Dry Large Beach Towel for Adults Women Men
LPAIWXY$17.603.5★
LPAIWXY 5 Movie Series Beach Towels Soft & Absorbent for Kids Fans Pool Or Beach-5 Movie Series Gift & Quick Dry Large Beach Towel for Adults Women Men
LPAIWXY$17.583.6★
Jay Franco Beach Towel - 100% Cotton Kids Super Soft Absorbent Bath Towel 28 x 58 Inch Lightweight for Travel Official Licensed Product Multi - Toy Story
Jay Franco$23.304.2★
Jay Franco Kids Beach Towel - 100% Cotton Super Soft Absorbent Bath Towel 28 x 58 Inch Lightweight for Travel Official Licensed Product Blue - Toy Story
Jay Franco$22.954.6★
Disney Toy Story Towel Woody and Buzz Lightyear Boys Towel Hooded Kids Towels One Size
Disney$37.014.5★
What buyers say about toy story towel
What buyers praise and complain about, mined from review topics.What buyers love
“This is well made and SO CUTE”
“Perfect fit, he loved it”
“pretty soft”
“This is a super cute toy story tell for my almost 4 year-old grandson”
“very bright colors”
“durable”
“the design is cute”
“I purchased this as a gift”
“Soft and absorbent”
“As advertised”
What buyers complain about
“Completely gone in 2 months”
“Design rubs right off”
“Bad quality”
“I feel that with how thick”
“The cup doesnt go in the dishwasher”
“Not worth it”
“It is also quite big”
“Very thin”
“the blue part came off a bit”
“Design flaked off”
Top return reasons
Common questions
- Is toy story towel profitable to sell on Amazon United States?
- The niche generates $35K/yr across 19 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is +77.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the toy story towel niche?
- 9 brands and 16 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in toy story towel?
- Top complaints mined from reviews: Durability, Design-Overall, Quality-Overall. The return rate is 0.8%.
- What does it cost to enter the toy story towel niche?
- Listings span $13.24–$37.01; the average listing price is $21.78 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.