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Toy Story Towel

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $35K a year here, so Toy Story Towel is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$35K/yr57K searches / yr
90-day growth
+77.7%search demand this quarter
Competition
57%top-5 click share · 9 brands · 16 sellers

Flapen Score

Toy Story Towel against its category

The dotted line is the Home & Kitchen average. Past it, Toy Story Towel is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Story Towel market on Amazon at a glance

Shoppers on Amazon United States searched for Toy Story Towel 57K times last year and spent an estimated $35K. The top 5 brands take 93% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +77.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+77.7%
Conversion, latest week
2.8%
Market size, estimated
$35Ka year
Top search term
toy story towel21K searches a year

02 · Price

A sale here is worth $21.78.

Listings sell for $21.78 on average, from $13.24 to $37.01. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.78 that is $0 to $2K a year per listing.

Average price
$21.78inside the $15 to $100 sweet spot
Price range
$13.24–$37.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #603 within Kids' Home Store. It carries 496 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
89%
Out of stock, average day
21.1%
Average rank
#603in Kids' Home Store
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
496per listing
Listings tracked
19

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
23 months

Products

Top Toy Story Towel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

4%

  • Brand 134%
  • Brand 226%
  • Brand 319%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 4%)

Demand

Toy Story Towel search demand

Weekly searches over the year. Pick a range.

3K2KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Toy Story Towel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy story towel21K/yr
  • toy story beach towel16K/yr
  • toy story towels for boys5K/yr
  • buzz lightyear towel5K/yr
  • toy story hooded towel5K/yr
  • toy story bath towel5K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Story Towel

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
0.8%of orders come back
“Completely gone in 2 months”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Toy Story Towel questions

Answered from the same tracked data.