Towel Warmer Scent Disc
MaybeProducts sell for $42.42 on average, inside the sweet spot. But demand is soft, at -56.8% this quarter, so Towel Warmer Scent Disc is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $155K/yr71K searches / yr
- 90-day growth
- -56.8%search demand this quarter
- Competition
- 39%top-5 click share · 14 brands · 28 sellers
Flapen Score
Towel Warmer Scent Disc against its category
The dotted line is the Home & Kitchen average. Past it, Towel Warmer Scent Disc is stronger. Inside it, weaker.
Market
The Towel Warmer Scent Disc market on Amazon at a glance
Shoppers on Amazon United States searched for Towel Warmer Scent Disc 71K times last year and spent an estimated $155K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -56.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -56.8%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $155Ka year
- Peak month
- December16.4× the quietest month
- Top search term
- serenelife towel warmer19K searches a year
02 · Price
A sale here is worth $42.42.
Listings sell for $42.42 on average, from $6.68 to $99.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $42.42 that is $0 to $4K a year per listing.
- Average price
- $42.42inside the $15 to $100 sweet spot
- Price range
- $6.68–$99.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #479 within Towel Warmers. It carries 328 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 95%
- Out of stock, average day
- 11.7%
- Average rank
- #479in Towel Warmers
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 328per listing
- Listings tracked
- 37
04 · Newcomers
3 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Towel Warmer Scent Disc products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Keenray Towel Warmer Fragrance Disc Fresh Fragrance Scented Pads for Towel Warmer Bucket (Ocean Flavor)
- Price
- $18.71
- Rating
- 4.6/5
- Reviews
- 361
- Age
- 4y ago

Demissle Replacement Fragrance Disc Towel Warmer Bucket Fragrance Scented Pads 8 Flavors (24 Pcs)
- Price
- $13.38
- Rating
- 4.3/5
- Reviews
- 508
- Age
- 3y ago

sbeovri 9 Flavors 27 Pcs Replacement Fragrance Disc for Towel Warmer Bucket Fragrance Scented Pads Aroma Tablets
- Price
- $13.52
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 1y ago

SereneLife Bucket Towel Warmers White Large Towel Warmer for Spa and Bathroom Luxury Towel Heater Gifts for Him & Her Auto Shut-Off Fits 2 large Blankets Bathrobes PJs
- Price
- $86.07
- Rating
- 4.5/5
- Reviews
- 1,249
- Age
- 5y ago

sbeovri 4 Flavors 24 Pcs Replacement Fragrance Disc for Towel Warmer Bucket Fragrance Scented Pads Aroma Tablets
- Price
- $11.21
- Rating
- 3.9/5
- Reviews
- 38
- Age
- 1y ago
Trending
estimated 90-day click momentum
YLJMFH 15Pcs Replacement Fragrance Disc Aroma Tablets for Keenray Towel WarmerOcean Fresh Scented Pads for Towel Warmer Bucket
- Price
- $9.31
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 7mo ago

Solaradgy 32PCS Towel Warmer Scented Tablets Towel Warmer Fragrance Discs with 8 Scents Fragrance Discs for Fast Heating Aroma Surround Enhance Home Comfort
- Price
- $10.96
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 6mo ago

SereneLife Freestanding Towel Warmer Bucket 18 Hot Towel Warmer with Legs for Bathroom & Spa 12L Capacity Built-In Timer Aroma Discs & LED Indicator Fits One Towel or Robe Gray
- Price
- $69.95
- Rating
- 4.5/5
- Reviews
- 1,249
- Age
- 9mo ago

SereneLife Digital Display Bucket Towel Warmers White Large Towel Warmer for Spa and Bathroom Luxury Towel Heater Gifts for Him & Her Auto Shut-Off Fits 2 large Blankets Bathrobes PJs
- Price
- $88.53
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 11mo ago

G MiDuiS Passive Essential Oil Diffuser - 3pcs Small Sage Green Ceramic Plaster Stone Flower Set for Aromatherapy Fragrance - Waterless and Battery Free for Women Home Closet Car Bathroom Wardrobe
- Price
- $10.44
- Rating
- 3.5/5
- Reviews
- 75
- Age
- 1y ago
Newest
by launch date
Solaradgy 32PCS Towel Warmer Scented Tablets Towel Warmer Fragrance Discs with 8 Scents Fragrance Discs for Fast Heating Aroma Surround Enhance Home Comfort
- Price
- $10.96
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 6mo ago

YLJMFH 15Pcs Replacement Fragrance Disc Aroma Tablets for Keenray Towel WarmerOcean Fresh Scented Pads for Towel Warmer Bucket
- Price
- $9.31
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 7mo ago

VIPBATH Towel Warmer Fragrance Discs 12 Replacement Set with Magnetic Holders Scent Disc Refills (Ocean Mint Cologne) Compatible with Most Bucket Towel Warmers Fresh Aromatherapy Holiday Gift
- Price
- $21.71
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 9mo ago

SereneLife Freestanding Towel Warmer Bucket 18 Hot Towel Warmer with Legs for Bathroom & Spa 12L Capacity Built-In Timer Aroma Discs & LED Indicator Fits One Towel or Robe Gray
- Price
- $69.95
- Rating
- 4.5/5
- Reviews
- 1,249
- Age
- 9mo ago

GINTBN 4Pcs Clay Disk Essential Oil Plaster Passive Essential Oil Diffuser Floral Fragrance Car Essential Oil Diffuser for Cars Armoire Room Office Bathroom Improves Sleep
- Price
- $6.68
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
14 rising
Sellers
28
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 84%
Open market
15%
- SereneLife33%
- Demissle20%
- sbeovri15%
- Keenray9%
- YLJMFH4%
- Abvsdu4%
- Open — no brand owns it (8 brands, 15%)
Demand
Towel Warmer Scent Disc search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 16.4×
Search terms
Top Towel Warmer Scent Disc search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- serenelife towel warmer19K/yr
- towel warmer scent disc16K/yr
- towel warmer fragrance disc10K/yr
- keenray towel warmer scent disc5K/yr
- fragrance disc6K/yr
- serene life towel warmer6K/yr
- towel warmer aromatherapy discs4K/yr
- fragrance disc for towel warmer5K/yr
Reviews and returns
What reviews say buyers love and hate about Towel Warmer Scent Disc
We read the reviews and the return reasons for every product selling here.
“Doesnt smell as good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Towel Warmer Scent Disc questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









