Towel Bands

Shoppers searched for this 503K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $369K a year.

Searches, last 12 months

503K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

9.1%

Market size, estimated

$369Ka year

Peak month

April2.7× the quietest month

Top search term

towel bands107K searches a year

Listings sell for $8.05 on average, from $4.98 to $11.65. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $8.05 that is $16K to $20K a year per listing.

Average price

$8.05under the $15 to $100 sweet spot

Price range

$4.98–$11.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$16K–$20K

Returns

2.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #179 within Towels. It carries 1,398 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#179in Towels

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,398per listing

Listings tracked

18

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months