Tortoise Shell

Shoppers searched for this 620K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

620K

Growth, 90 days vs prior 90

+32.3%

Conversion, latest week

0.4%

Market size, estimated

$70Ka year

Top search term

tortoise shell decor243K searches a year

Listings sell for $26.34 on average, from $9.51 to $82.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.34 that is $0 to $3K a year per listing.

Average price

$26.34inside the $15 to $100 sweet spot

Price range

$9.51–$82.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,914 within Candleholders. It carries 517 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

1.7%

Average rank

#1,914in Candleholders

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

517per listing

Listings tracked

34

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

3Amazon's first-year sales bar

Average brand age

28 months