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Tortilla Blanket

Fail

The top 5 products take 85% of clicks, so Tortilla Blanket is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$585K/yr958K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
85%top-5 click share · 8 brands · 11 sellers

Flapen Score

Tortilla Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Tortilla Blanket is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tortilla Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Tortilla Blanket 958K times last year and spent an estimated $585K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 958K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $585K a year.

Searches, last 12 months
958K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
4.3%
Market size, estimated
$585Ka year
Peak month
December14.6× the quietest month
Top search term
tortilla blanket444K searches a year

02 · Price

A sale here is worth $14.08.

Listings sell for $14.08 on average, from $4.75 to $20.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $14.08 that is $70K to $84K a year per listing.

Average price
$14.08under the $15 to $100 sweet spot
Price range
$4.75–$20.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
$70K–$84K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Throws. It carries 21,340 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#124in Throws
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
21,340per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Tortilla Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

11

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

5%

  • Brand 135%
  • Brand 229%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Tortilla Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.6×

Search terms

Top Tortilla Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tortilla blanket444K/yr
  • burrito blanket353K/yr
  • tortilla blanket adult size44K/yr
  • taco blanket40K/yr
  • burrito blanket adult23K/yr
  • cobija de tortilla de harina7K/yr
  • tortilla blanket for kids6K/yr
  • cobija de tortilla6K/yr
  • burrito blanket kids5K/yr
  • chipotle blanket6K/yr

Reviews and returns

What reviews say buyers love and hate about Tortilla Blanket

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Soft Feel”
49%of negative reviews mention “Size-Overall”
2.4%of orders come back
“It is huge”
A buyer, on “Size-Overall”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tortilla Blanket questions

Answered from the same tracked data.