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Top Down Bottom Up Shades

Fail

Buyers convert on only 0.2% of searches, so Top Down Bottom Up Shades is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$65K/yr508K searches / yr
90-day growth
+19.4%search demand this quarter
Competition
27%top-5 click share · 23 brands · 38 sellers

Flapen Score

Top Down Bottom Up Shades against its category

The dotted line is the Home & Kitchen average. Past it, Top Down Bottom Up Shades is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Top Down Bottom Up Shades market on Amazon at a glance

Shoppers on Amazon United States searched for Top Down Bottom Up Shades 508K times last year and spent an estimated $65K. The top 5 brands take 63% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
508K
Growth, 90 days vs prior 90
+19.4%
Conversion, latest week
0.2%
Market size, estimated
$65Ka year
Peak month
November1.6× the quietest month
Top search term
top down bottom up shades166K searches a year

02 · Price

A sale here is worth $67.39.

Listings sell for $67.39 on average, from $18.39 to $315.46. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $67.39 that is $0 to $7K a year per listing.

Average price
$67.39inside the $15 to $100 sweet spot
Price range
$18.39–$315.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #48 within Window Treatments. It carries 511 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
71%
Out of stock, average day
0.8%
Average rank
#48in Window Treatments
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
511per listing
Listings tracked
86

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Top Down Bottom Up Shades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

38

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

27%

Top 20: 60%

Open market

31%

  • Brand 125%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Top Down Bottom Up Shades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Top Down Bottom Up Shades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • top down bottom up shades166K/yr
  • top down bottom up cellular shades82K/yr
  • top down bottom up blinds46K/yr
  • cordless blackout cellular shades11K/yr
  • cellular shades insulation7K/yr
  • bottom up blinds19K/yr
  • cellular honeycomb window shades7K/yr
  • up down shades for indoor windows20K/yr
  • light filtering cellular shades13K/yr
  • blackout honeycomb shades26K/yr

Reviews and returns

What reviews say buyers love and hate about Top Down Bottom Up Shades

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Size-Overall”
4.3%of orders come back
“It was too short for the window”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Top Down Bottom Up Shades questions

Answered from the same tracked data.