Is toothbrush holders profitable to sell on Amazon United States?

The niche generates $5.8M/yr across 61 tracked products. 14 of 14 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (63/100).

How competitive is the toothbrush holders niche?

34 brands and 76 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in toothbrush holders?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.1%.

When does demand for toothbrush holders peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the toothbrush holders niche?

Listings span $5.24–$37.11; the average listing price is $13.07 (sweet spot $15–$100). The average incumbent carries 2,955 reviews — the moat a new listing must climb.

toothbrush holders

Worth a look

Shows a $5.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$5.8M

$5.8M/yr · 12.8M searches

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Returns

Good2.1%

return rate — above 6% kills the launch gate

Price range

Good$5.24–$37.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.07

avg listing price — sweet spot $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,955

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, toothbrush holders is a $5.8M/yr Amazon United States market (12.8M searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 400K–500K; avg 6,000–8,000/product
Revenue / yr: $5.2M–$6.5M; units × avg price
Launch success: 100%; 14 of 14 new (360d)
Conversion rate: 3.5%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 1.6%
Avg brand age: 35 months
Avg seller age: 155 days

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

48%

Top 20: 90%

Top-5 click share

27%

Top 20: 67%

Open market

47%

GFWARE17%
iHave10%
Heagoale9%
Bitvae6%
Boperzi5%
Zufudo5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 61 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GFWARE Toothbrush Holders for Bathrooms 5 Slots Bamboo Toothbrush Holder Kids Electric Toothbrush Holder and Toothpaste Holder for Bathroom Countertop Accessories Storage Marble Toothbrush Organizer

GFWARE$9.824.7★4,828 rev

Bitvae Upgraded Tooth Brush Holder for Bathroom 2.0 Infrared Sensing Toothbrush Cleaner Wall-Mounted for Most Size Toothbrushes Air Drying LED Smart Screen White Gold Trim

Bitvae$30.214.4★1,709 rev

QIYVLOS Toothbrush Holders with Sliding Lid Rotating 3 Slots Bathroom Organizer Countertop Tooth Brush Toothpaste Holder Bathroom Counter Stand Sink Organizer Caddy for Vanity Makeup Brushes Holder

QIYVLOS$17.264.4★1,996 rev

Zufudo Toothbrush and Toothpaste Holders with Cover Grey White

Zufudo$18.994.3★1,235 rev

GFWARE Black Toothbrush Holder - Bamboo Toothbrush Holders for Bathrooms Electric Toothbrush Holder Organizer Kids Toothbrush Holders for Bathrooms Countertop

GFWARE$12.634.7★4,828 rev

Newest

by launch date

Toothbrush Holders for Bathrooms Stainless Steel Toothbrush Holder for Kids and Adults Electric Toothbrush and Toothpaste Holder Rustproof Bathroom Accessories Organizer

YANLIFY$5.2489 rev

3mo ago

PARKMANI Bathroom Counter Organizers and Storage Toothbrush Holders for Bathrooms with 3 PCS Qtip Holder Kids Electric Toothbrush and Toothpaste Holder for Bathroom Vanity Sink Organizer (White)

PARKMANI$20.30129 rev

5mo ago

Homtalker Toothbrush Holders for Bathroom Counter - Detachable Bathroom Organizer and Storage Electric Toothbrush and Toothpaste Holder Bathroom Decor Accessories for Countertop Shower Sink

Homtalker$9.15188 rev

5mo ago

Toothbrush Holder with Cover for Bathroom Countertop Rotating Organizer for Electric Tooth Brush and Toothpaste 3-Slot Makeup Brush Storage Self-Draining Vanity Counter Organizer White

rejomiik$15.3493 rev

5mo ago

Toothbrush and Toothpaste Holders for Bathrooms Countertop - Detachable 5 Slots Kids Electric Toothbrush Holders Set Wall Mounted with Removable Dividers for Bathroom Decor and Accessories Organizer

Homtalker$8.30311 rev

6mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Awesome quality”

Size-Overall10%

“Nice fit”

Advertised Vs Actual Product10%

“Better than expected”

Ease Of Cleaning10%

“Neat n clean”

Ease Of Use7%

“easy to open”

Value For Money6%

“Great Value”

Storage Capacity6%

“Great storage container”

Design-Overall5%

“Good design”

Strength5%

“Sturdy construction and great design”

Organizing Capabilities4%

“Keeps everything organized”

What buyers complain about

Size-Overall13%

“Super small”

Quality-Overall10%

“Very low quality product”

Durability8%

“Falling apart”

Adhesion/Stickiness7%

“Adhesive failed”

Ease Of Cleaning4%

“Difficult to clean”

Dispensing Mechanism4%

“dispenser is not great”

Value For Money3%

“Its a pricey”

Functionality-Overall3%

“DOESNT WORK”

Material Quality3%

“Cheap material”

Strength3%

“Kind of flimsy”

Top return reasons

Size-Overall46%

Advertised Vs Actual Product6%

Functionality-Overall6%

Defective Material/Parts5%

Quality-Overall4%

Adhesion/Stickiness4%

Material Quality4%

Color4%

Value For Money2%

Dispensing Mechanism2%

Common questions

Is toothbrush holders profitable to sell on Amazon United States?: The niche generates $5.8M/yr across 61 tracked products. 14 of 14 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (63/100).
How competitive is the toothbrush holders niche?: 34 brands and 76 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in toothbrush holders?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.1%.
When does demand for toothbrush holders peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the toothbrush holders niche?: Listings span $5.24–$37.11; the average listing price is $13.07 (sweet spot $15–$100). The average incumbent carries 2,955 reviews — the moat a new listing must climb.

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toothbrush holders

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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