Tommy Bahama Pillows
FailThe top 5 brands take 97% of clicks, so Tommy Bahama Pillows is a Fail.
- Flapen Score
- 40 / 100Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 4940
- Market size
- $39K/yr74K searches / yr
- 90-day growth
- +1.5%search demand this quarter
- Competition
- 49%top-5 click share · 7 brands · 20 sellers
Flapen Score
Tommy Bahama Pillows against its category
The dotted line is the Home & Kitchen average. Past it, Tommy Bahama Pillows is stronger. Inside it, weaker.
Market
The Tommy Bahama Pillows market on Amazon at a glance
Shoppers on Amazon United States searched for Tommy Bahama Pillows 74K times last year and spent an estimated $39K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- +1.5%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $39Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- tommy bahama pillows35K searches a year
02 · Price
A sale here is worth $48.67.
Listings sell for $48.67 on average, from $19.20 to $142.19. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $48.67 that is $0 to $5K a year per listing.
- Average price
- $48.67inside the $15 to $100 sweet spot
- Price range
- $19.20–$142.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #732 within Bed Pillows & Positioners. It carries 23,801 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 80%
- Out of stock, average day
- 9.9%
- Average rank
- #732in Bed Pillows & Positioners
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 23,801per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Tommy Bahama Pillows products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tommy Bahama Haven Stripe Cotton Pillow 2-Pack (Standard/Queen Size)
- Price
- $109.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Tommy Bahama 2 Pack Medium Density AAFA Certified Allergy Solution Down Alternative Pillows (King)
- Price
- $120.78
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 1y ago

Tommy Bahama - Throw Pillow 100% Soft Cotton with Zipper Closure Decorative Pillow for Bed or Couch (18 x 18 Relax Grey)
- Price
- $27.76
- Rating
- 4.7/5
- Reviews
- 1,194
- Age
- 6y ago

Utopia Bedding Bed Pillows for Sleeping Queen Size (Grey) Set of 2 Soft & Fluffy Pillow with Down Alternative Filling Cooling Hotel Quality Gusseted Pillow for Back Stomach or Side Sleepers
- Price
- $30.03
- Rating
- 4.5/5
- Reviews
- 78,145
- Age
- 4y ago

Tommy Bahama 2 Pack Medium Density AAFA Certified Allergy Solution Down Alternative Pillows (Standard/Queen (Jumbo))
- Price
- $88.72
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 1y ago
Trending
estimated 90-day click momentum
Tommy Bahama Haven Stripe Cotton Pillow 2-Pack (King Size)
- Price
- $129.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Tommy Bahama Haven Stripe Cotton Pillow 2-Pack (Standard/Queen Size)
- Price
- $109.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Tommy Bahama - Decorative Pillow Cotton Canvas Coastal Throw Pillow with Island Artwork and Lettering Pillow for Couch or Bed 20 x 20 Paradise Found Green
- Price
- $40.80
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 4mo ago

Serta Hotel Collection Bed Pillows Queen/Standard Size Set of 2 400 Thread Count 100% Cotton Cover Medium Soft Support Gusseted Down Alternative Pillow for Back Stomach or Side Sleepers 18 x 26
- Price
- $45.41
- Rating
- 4.4/5
- Reviews
- 504
- Age
- 6mo ago

Tommy Bahama 2 Pack Medium Density AAFA Certified Allergy Solution Down Alternative Pillows (King)
- Price
- $120.78
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date
Tommy Bahama Haven Stripe Cotton Pillow 2-Pack (Standard/Queen Size)
- Price
- $109.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Tommy Bahama Haven Stripe Cotton Pillow 2-Pack (King Size)
- Price
- $129.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Tommy Bahama - Decorative Pillow Cotton Canvas Coastal Throw Pillow with Island Artwork and Lettering Pillow for Couch or Bed 20 x 20 Paradise Found Green
- Price
- $40.80
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 4mo ago

Serta Hotel Collection Bed Pillows Queen/Standard Size Set of 2 400 Thread Count 100% Cotton Cover Medium Soft Support Gusseted Down Alternative Pillow for Back Stomach or Side Sleepers 18 x 26
- Price
- $45.41
- Rating
- 4.4/5
- Reviews
- 504
- Age
- 6mo ago

Tommy Bahama Throw Soft Breakfast Pillow with Zipper Closure for Bed or Couch Coastal Design Cozy Home Essentials 15 x 20 Island Estate Beige
- Price
- $30.71
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
20
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 87%
Open market
1%
- Tommy Bahama74%
- Utopia Bedding11%
- Beckham Hotel Collection7%
- Serta3%
- DOWNLITE2%
- Meoflaw2%
- Open — no brand owns it (1 brand, 1%)
Demand
Tommy Bahama Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Tommy Bahama Pillows search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tommy bahama pillows35K/yr
- tommy bahama pillow12K/yr
- tommy bahama throw pillows9K/yr
- tommy bahama pillows 2 pack7K/yr
- tommy bahama pillow shams4K/yr
- tommy bahama bed pillows4K/yr
- tommy bahama pillows for sleeping2K/yr
- tommy bahamas pillows1K/yr
Reviews and returns
What reviews say buyers love and hate about Tommy Bahama Pillows
We read the reviews and the return reasons for every product selling here.
“Cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tommy Bahama Pillows questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









