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Tommy Bahama Pillows

Fail

The top 5 brands take 97% of clicks, so Tommy Bahama Pillows is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$39K/yr74K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
49%top-5 click share · 7 brands · 20 sellers

Flapen Score

Tommy Bahama Pillows against its category

The dotted line is the Home & Kitchen average. Past it, Tommy Bahama Pillows is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tommy Bahama Pillows market on Amazon at a glance

Shoppers on Amazon United States searched for Tommy Bahama Pillows 74K times last year and spent an estimated $39K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
1.1%
Market size, estimated
$39Ka year
Peak month
January1.3× the quietest month
Top search term
tommy bahama pillows35K searches a year

02 · Price

A sale here is worth $48.67.

Listings sell for $48.67 on average, from $19.20 to $142.19. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $48.67 that is $0 to $5K a year per listing.

Average price
$48.67inside the $15 to $100 sweet spot
Price range
$19.20–$142.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #732 within Bed Pillows & Positioners. It carries 23,801 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
80%
Out of stock, average day
9.9%
Average rank
#732in Bed Pillows & Positioners
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
23,801per listing
Listings tracked
30

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Tommy Bahama Pillows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

20

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

1%

  • Brand 174%
  • Brand 211%
  • Brand 37%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Tommy Bahama Pillows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Tommy Bahama Pillows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tommy bahama pillows35K/yr
  • tommy bahama pillow12K/yr
  • tommy bahama throw pillows9K/yr
  • tommy bahama pillows 2 pack7K/yr
  • tommy bahama pillow shams4K/yr
  • tommy bahama bed pillows4K/yr
  • tommy bahama pillows for sleeping2K/yr
  • tommy bahamas pillows1K/yr

Reviews and returns

What reviews say buyers love and hate about Tommy Bahama Pillows

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Tommy Bahama Pillows questions

Answered from the same tracked data.