Skip to content

Tom Ford Book Decor

Fail

Shoppers spend an estimated $35K a year here, so Tom Ford Book Decor is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$35K/yr82K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
81%top-5 click share · 10 brands · 69 sellers

Flapen Score

Tom Ford Book Decor against its category

The dotted line is the Home & Kitchen average. Past it, Tom Ford Book Decor is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tom Ford Book Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Tom Ford Book Decor 82K times last year and spent an estimated $35K. The top 5 brands take 90% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
1.5%
Market size, estimated
$35Ka year
Top search term
chanel book decor41K searches a year

02 · Price

A sale here is worth $28.63.

Listings sell for $28.63 on average, from $14.13 to $70.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.63 that is $0 to $3K a year per listing.

Average price
$28.63inside the $15 to $100 sweet spot
Price range
$14.13–$70.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #1,579 within Decorative Bookends. It carries 406 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
18.4%
Average rank
#1,579in Decorative Bookends
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
406per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Tom Ford Book Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

69

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

7%

  • Brand 141%
  • Brand 221%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Tom Ford Book Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Search terms

Top Tom Ford Book Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chanel book decor41K/yr
  • tom ford book decor33K/yr
  • tom ford decor book5K/yr
  • tom ford decor3K/yr

Reviews and returns

What reviews say buyers love and hate about Tom Ford Book Decor

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Design-Overall”
22%of negative reviews mention “Quality-Overall”
4.9%of orders come back
“Quality of boxes were bad”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tom Ford Book Decor questions

Answered from the same tracked data.