Toilet Tray
FailShoppers spend an estimated $56K a year here, so Toilet Tray is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $56K/yr170K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 41%top-5 click share · 28 brands · 34 sellers
Flapen Score
Toilet Tray against its category
The dotted line is the Home & Kitchen average. Past it, Toilet Tray is stronger. Inside it, weaker.
Market
The Toilet Tray market on Amazon at a glance
Shoppers on Amazon United States searched for Toilet Tray 170K times last year and spent an estimated $56K. The top 5 brands take 61% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 170K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $56Ka year
- Top search term
- toilet tray77K searches a year
02 · Price
A sale here is worth $15.95.
Listings sell for $15.95 on average, from $6.76 to $31.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.95 that is $0 to $2K a year per listing.
- Average price
- $15.95inside the $15 to $100 sweet spot
- Price range
- $6.76–$31.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #280 within Holders & Dispensers. It carries 912 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #280in Holders & Dispensers
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 912per listing
- Listings tracked
- 42
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Toilet Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FEILERN Toilet Paper Basket Toilet Tank Tray with Handle for Organizing
- Price
- $9.41
- Rating
- 4.6/5
- Reviews
- 789
- Age
- 2y ago

ALELION 11.7 Bathroom Vanity Tray for Counter - Acacia Wood Decorative Tray for Toilet Tank Makeup Perfume Jewelry Catchall Coffee Table - Wooden Kitchen Countertop Organizer for Soap Dispenser
- Price
- $13.22
- Rating
- 4.6/5
- Reviews
- 691
- Age
- 2y ago

Toilet Paper Basket Organizer Oak Wood Toilet Tank Tray with Metal Frame
- Price
- $18.63
- Rating
- 4.7/5
- Reviews
- 432
- Age
- 1y ago

CubesLand Scalloped Toilet Paper Storage Basket W/Handle for Home Decor
- Price
- $18.89
- Rating
- 4.9/5
- Reviews
- 967
- Age
- 1y ago

Toilet Paper Basket Organizer Oak Wood Toilet Tank Tray with Metal Frame
- Price
- $21.23
- Rating
- 4.7/5
- Reviews
- 432
- Age
- 1y ago
Trending
estimated 90-day click momentum
CubesLand Bathroom Toilet Paper Tray Organizer Scalloped Decorative Tray
- Price
- $15.26
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 3mo ago

Toilet Paper Basket Organizer Oak Wood Toilet Tank Tray with Metal Frame
- Price
- $21.23
- Rating
- 4.7/5
- Reviews
- 432
- Age
- 1y ago

CubesLand Scalloped Toilet Paper Storage Basket W/Handle for Home Decor
- Price
- $18.89
- Rating
- 4.9/5
- Reviews
- 967
- Age
- 1y ago

Bathroom Vanity Tray for Countertop 12 x 6 Acacia Wood Toilet Tank Tray
- Price
- $16.53
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 6mo ago

Acacia Bathroom Toilet Tank Tray 13 Wood Toilet Paper Storage Basket Back of Toilet Basket Organizer Vanity Tray for Perfume Makeup Candle Kitchen Counter Coffee Table Decor
- Price
- $19.37
- Rating
- 4.7/5
- Reviews
- 914
- Age
- 1y ago
Newest
by launch date
CubesLand Bathroom Toilet Paper Tray Organizer Scalloped Decorative Tray
- Price
- $15.26
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 3mo ago

Bathroom Vanity Tray for Countertop 12 x 6 Acacia Wood Toilet Tank Tray
- Price
- $16.53
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 6mo ago

Mriluvy Vanity and Bathroom Tray 7.7 ABS Countertop Organizer Waterproof Vanity Tray for Toilet Tank Perfume Soap Keys Bathroom Accessories Kitchen and Bath Trays Non Slip Small Trays White
- Price
- $6.76
- Rating
- 4.2/5
- Reviews
- 261
- Age
- 9mo ago

Toilet Paper Basket Organizer Oak Wood Toilet Tank Tray with Metal Frame
- Price
- $18.63
- Rating
- 4.7/5
- Reviews
- 432
- Age
- 1y ago

Toilet Paper Basket Organizer Oak Wood Toilet Tank Tray with Metal Frame
- Price
- $21.23
- Rating
- 4.7/5
- Reviews
- 432
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
34
Est. top-5 brand share
61%
Top 20: 93%
Est. top-5 click share
41%
Top 20: 81%
Open market
35%
- Focusonit21%
- ALELION16%
- FEILERN12%
- CubesLand8%
- Mriluvy4%
- Bayting4%
Demand
Toilet Tray search demand
Weekly searches over the year. Pick a range.
Search terms
Top Toilet Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toilet tray77K/yr
- tray for toilet tank top20K/yr
- toilet tray tank topper16K/yr
- bathroom toilet tray10K/yr
- tray for back of toilet tank6K/yr
- bathroom tray for toilet13K/yr
- top of toilet tray7K/yr
- tray for back of toilet8K/yr
- bathroom trays for toilet4K/yr
- over the toilet tray5K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Tray
We read the reviews and the return reasons for every product selling here.
“This bathroom is very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









