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Toilet Tray

Fail

Shoppers spend an estimated $56K a year here, so Toilet Tray is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$56K/yr170K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
41%top-5 click share · 28 brands · 34 sellers

Flapen Score

Toilet Tray against its category

The dotted line is the Home & Kitchen average. Past it, Toilet Tray is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Tray 170K times last year and spent an estimated $56K. The top 5 brands take 61% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
2.1%
Market size, estimated
$56Ka year
Top search term
toilet tray77K searches a year

02 · Price

A sale here is worth $15.95.

Listings sell for $15.95 on average, from $6.76 to $31.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.95 that is $0 to $2K a year per listing.

Average price
$15.95inside the $15 to $100 sweet spot
Price range
$6.76–$31.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #280 within Holders & Dispensers. It carries 912 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#280in Holders & Dispensers
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
912per listing
Listings tracked
42

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Toilet Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

34

Top-5 brand share

61%

Top 20: 93%

Top-5 click share

41%

Top 20: 81%

Open market

35%

  • Brand 121%
  • Brand 216%
  • Brand 312%
  • Brand 48%
  • Brand 54%
  • Brand 64%

Demand

Toilet Tray search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Apr '26Apr '26May '26Jun '26Jun '26Jul '26

Search terms

Top Toilet Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet tray77K/yr
  • tray for toilet tank top20K/yr
  • toilet tray tank topper16K/yr
  • bathroom toilet tray10K/yr
  • tray for back of toilet tank6K/yr
  • bathroom tray for toilet13K/yr
  • top of toilet tray7K/yr
  • tray for back of toilet8K/yr
  • bathroom trays for toilet4K/yr
  • over the toilet tray5K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Tray

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Size-Overall”
4.4%of orders come back
“This bathroom is very small”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Toilet Tray questions

Answered from the same tracked data.